OFFLINE MARKETING SPECIALIST

Job Summary:

The Offline Marketing Specialist manages CIG Motors' offline and traditional marketing initiatives, including print, outdoor, radio/TV, dealership branding, and promotional materials, to build brand visibility beyond digital channels.

Key Responsibilities:

Offline Campaign Planning & Execution

Plan and execute offline marketing campaigns, including print, radio, outdoor/billboard, and in-dealership marketing.

Coordinate the timely rollout of offline campaigns in line with overall marketing plans.

Vendor & Media Management

Liaise with media houses, printers, and outdoor advertising vendors.

Negotiate rates and placements to ensure cost-effective offline media spend.

Dealership Branding & Collateral

Ensure showroom and dealership branding, signage, and point-of-sale materials are up to date and consistent with brand guidelines.

Develop and manage the production of brochures, flyers, banners, and other promotional collateral.

Budget & Market Monitoring

Manage the offline marketing budget and vendor payments.

Monitor offline market trends and competitor offline marketing activity.

Requirements Qualifications and Experience:

Bachelor's degree in Marketing, Business Administration, or a related field.

Minimum of 3-5 years' experience in offline/traditional marketing.

Experience working with print and outdoor media vendors.Strong vendor negotiation skills.

Sound project and budget management ability.

High attention to detail on branding and collateral quality.

Good understanding of the offline media landscape.

Strong organizational and coordination skills.

Benefits

Competitive Salary

13th Month Allowance

Leave Allowance

Monthly Performance Bonus

Retirement Savings

Paid Time Off

Opportunity to work in a fast-paced and dynamic environment

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