Marketing & Content Executive (Xiaohongshu / WeChat / Instagram / Tik-Tok)
6-12 Months Contract | Chinatown Heritage Centre Chinatown Heritage Centre is expanding its marketing and visitor engagement initiatives, with a growing focus on reaching both local and Mandarin-speaking audiences through digital and social media platforms. We are looking for a creative and hands-on Marketing & Social Media Executive who can help grow the Centre's online presence, particularly across Xiaohongshu, WeChat, Instagram and Tiktok , while supporting marketing campaigns, content creation, partnerships and visitor activations. This role is suitable for someone who enjoys social media, content creation and storytelling , but is also comfortable being hands-on with campaign execution and engaging with visitors and partners. This is 6 to 12-month contract role , with potential for extension or conversion to a full-time position depending on business needs and performance. Key Responsibilities
- Social Media & Digital Marketing
Manage and maintain the Centre's social media channels, including Xiaohongshu, WeChat, Instagram and TiktTok Plan and develop social media content that builds awareness, engagement and interest in Chinatown Heritage Centre Create and publish platform-appropriate content, including captions, graphics, photos, short-form videos and reels Support the growth of the Centre's presence among Mandarin-speaking and China-market audiences , particularly through Xiaohongshu and WeChat. Monitor content and campaign performance and identify opportunities to improve reach and engagement Keep up with social media trends and suggest relevant content ideas, formats and campaigns
- Content Creation
Develop creative content that showcases Chinatown Heritage Centre, its stories, experiences, programmes and activities Produce simple marketing materials using tools such as Canvaa, CapCut, Adobe or similar platforms Support photography and short-form video production for social media and marketing campaigns Be comfortable appearing in content where require, such as reels, visitor explainers or promotional videos Adapt content and messaging for difference audiences and social media platforms
- Marketing Campaigns, Partnerships & Activations
Support the planning and execution of marketing campaigns, promotions, events and visitor activations Coordinate campaign materials, timelines, vendors and other operational requirements Support partner collaborations and promotions, including campaign mechanics, marketing materials and follow-ups Work with internal teams and external partners to ensure campaigns and activations are delivered smoothly
- Visitor Engagement
Support on-ground marketing and visitor engagement activities at Chinatown Heritage Centre Engage visitors and encourage participation in campaigns, activities and promotions Gather visitor feedback and observations that can help improve future marketing and visitor experiences
- Reporting & Coordination
Track social media, campaign, visitor and redemption data for reporting and future planning Maintain campaign calendars, project trackers, vendor quotations and relevant marketing records Provide general coordination support for ongoing marketing projects and initiatives Job Requirements Diploma or Degree in Marketing, Communications, Digital Media, Tourism, Hospitality, Events, Business, Design or a related field At least 2 years of relevant experience in social media, digital marketing, content creation, marketing campaigns or a related area Fluent in Mandarin and English, with the ability to communicate confidently with Mandarin-speaking visitors, partners and stakeholders Experience managing or creating content for social media platforms. Hands-on experience with Xiaohongshu and/or WeChat is highly preferred Good understanding of social media content, trends and audience engagement Able to create basic graphics, photos and videos using Canva, Capcut, Adobe or similar tools Comfortable with both digital marketing work and occasional public-facing/on-ground activities Strong organisational and communication skills, with the ability to manage multiple tasks and follow through on timelines Creative, proactive and hands-on, with a willingness to experiment with new content ideas Able to work occasional weekends, evenings or public holidays when required for campaigns, events or activations. What We're Looking For You may be a good fit if you: Regularly use platforms such as Xiaohongshu, WeChat, Instagram or TikTok and understand what makes content engaging on each platform Enjoy turning ideas, places and experiences into interesting social media content Have an eye for visuals, storytelling and trends Are comfortable communicating in both Mandarin and English Enjoy meeting people and don't mind being in front of the camera occasionally Can take an idea from planning through to execution rather than focusing only on strategy Have an interest in Singapore heritage, culture, tourism and Chinatown