Social Media Manager
Job Description: Social Media Manager - Chalé Now
Chalé Now is a food and grocery delivery service that connects customers to their favourite meals, groceries, and everyday essentials. We are looking for a creative, proactive, and digitally savvy Social Media Manager to grow our online presence, engage our community, promote our offerings, and drive customer orders through effective digital marketing.
Role Overview
The Social Media Manager will be responsible for managing Chalé Now’s social media platforms, creating engaging visual and video content, executing digital campaigns, and communicating promotions and updates to customers through social media, SMS, push notifications, and other digital channels.
The ideal candidate combines creativity with a good understanding of digital marketing, social media advertising, and customer engagement, with a strong focus on driving results.
Key Responsibilities
- Social Media Management
Manage Chalé Now’s social media accounts, including Instagram, Facebook, TikTok, LinkedIn and X, Formerly Twitter Develop and maintain a social media content calendar aligned with marketing campaigns, promotions, product launches, and business objectives. Create engaging captions, posts, stories, reels, and other platform-specific content. Monitor comments, direct messages, mentions, and customer feedback, responding promptly and professionally. Stay updated on social media trends, platform changes, and relevant food, grocery, and lifestyle content trends.
- Content Creation, Design & Editing
Design attractive social media graphics, promotional flyers, banners, and campaign creatives. Shoot and edit short-form videos, reels, and other video content to showcase meals, groceries, partner restaurants, promotions, and the Chalé Now experience. Maintain brand consistency across all visual and written communications. Collaborate with internal teams, restaurants, grocery partners, and other stakeholders to obtain content and develop marketing materials.
- Paid Advertising & Meta Business Suite
Manage, and optimise paid campaigns using Meta Ads Manager across Facebook and Instagram. Monitor advertising budgets, campaign results, and key performance indicators, making adjustments where necessary. Use Meta Business Suite to schedule content, manage messages, monitor performance, and oversee account activity.
- Customer Communications & Retention
Create and send customer communications through SMS, push notifications, and other available customer messaging channels. Write compelling promotional messages that encourage customers to explore offers, place orders, and return to the app. Plan communications around discounts, flash sales, new restaurant partnerships, product launches, and other promotions. Segment communications where possible to ensure customers receive relevant and timely messages. Support customer retention initiatives through targeted campaigns, re-engagement messages, and personalised promotions. Ensure all customer communications are accurate, engaging, appropriately timed, and aligned with the brand voice.
- Analytics & Performance Reporting
Track and report on social media performance, including reach, engagement, follower growth, video views, and link clicks. Track the performance of SMS and push notification campaigns where analytics are available. Use platform insights and available marketing data to identify successful content formats and campaign opportunities. Prepare regular performance reports and recommend actionable improvements based on results.
- Community Management & Brand Reputation
Build and maintain an active online community around Chalé Now. Engage with customers, respond to enquiries, and direct complaints or order-related issues to the appropriate team. Monitor brand mentions, customer sentiment, and online conversations about the company. Help maintain a positive brand reputation through timely and professional communication. Requirements & Qualifications Proven experience in social media management, digital marketing, or a related role. Strong knowledge of Meta platforms, particularly Facebook, Instagram, Meta Business Suite, and Meta Ads Manager. Practical experience creating and managing paid social media campaigns. Proficiency in graphic design and video editing using tools such as Canva, CapCut, Adobe Photoshop, Premiere Pro, or equivalent software. Strong copywriting skills, with the ability to write engaging captions, promotional messages, SMS, and push notifications. Understanding of social media analytics, advertising performance metrics, and campaign optimisation. Good organisational skills, attention to detail, creativity, and the ability to meet deadlines. Ability to work independently while collaborating effectively with other teams. An understanding of customer acquisition, engagement, and retention is an advantage. Experience in food delivery, e-commerce, retail, or consumer-facing brands is an added advantage.
What We’re Looking For
We want someone who can do more than post content. You should be able to turn creative ideas into compelling campaigns, produce eye-catching visuals and videos, manage advertising budgets and communicate effectively with customers.
If you understand social media, enjoy creating content, and know how to use digital channels to get people interested in a product and motivate them to take action, we would love to hear from you.
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