Digital Marketing Manager [CCP for Digital Advertising and Marketing Professionals]

As the Digital Marketing Manager at CH Infinite, you will lead digital marketing planning and execution across project engagements for financial advisory firms and related clients. Working closely with the Director, you will translate client business priorities and marketing requirements into digital marketing strategies, channel priorities, integrated campaigns and implementation plans across social media, content, website, paid media, SEO and email marketing. You will oversee digital marketing activities across client projects, establish content and channel direction, guide campaign implementation, evaluate marketing performance and recommend optimisation priorities to strengthen digital presence, audience engagement and relevant website traffic. Key Responsibilities: Establish and oversee client brands’ digital presence across LinkedIn, Facebook and Instagram by defining channel positioning, priority audience segments, content formats, messaging direction and publishing approaches to support brand awareness and audience engagement.

Develop and oversee digital marketing plans by translating business priorities into marketing objectives, channel priorities, and campaign initiatives, with timelines and performance measures to maintain a consistent digital presence.

Develop campaign concepts and creative briefs by defining campaign objectives, target audiences, key messages, content formats and calls to action, to guide the production of social posts, short-form videos, carousels and articles that communicate approved financial topics and client value propositions.

Develop campaign content direction, by preparing content briefs and reviewing against client messaging and financial marketing requirements, to communicate client expertise and value propositions consistently across digital channels.

Develop and manage email marketing strategies using audience data collected through Microsoft Forms and Google Forms, by defining email objectives, audience groups, content themes and calls to action, and evaluating campaign performance to improve website traffic and ongoing audience engagement.

Establish and oversee content planning workflows using Google Calendar and Trello by coordinating content priorities, publishing schedules, campaign activities and required deliverables across client projects, to maintain consistency and timely execution.

Plan, oversee and optimise paid digital campaigns through LinkedIn Campaign Manager and Meta Ads Manager by defining campaign objectives, target audiences, budget allocation, campaign messaging and performance KPIs based on client requirements, to increase brand visibility, website traffic, and audience engagement.

Manage SEO activities by reviewing search queries, search performance and on-page SEO factors, and coordinating optimisation of page and calls to action to strengthen search visibility, website experience and organic traffic.

Analyse digital marketing performance using LinkedIn Analytics, Google Search Console, Meta Insights and campaign data by reviewing reach, impressions, engagement, clicks, website traffic and other relevant KPIs, and translate performance findings into recommendations for content, channel and campaign optimisation.

Lead market and competitor research by using ChatGPT and Hermes Agent to identify market trends, competitor approaches, audience interests and content opportunities, to translate findings into marketing recommendations across client projects. Qualifications: Bachelor, Diploma degree in a related field.

At least 2 years of working experience

Excellent written and verbal communication skills.

Demonstrated experience in managing cross-functional or business operations.

Strong organizational and project management skills.

Interest in business development, consultancy, or training services.