Digital Marketing Manager (m/f/d) Focus on Website, SEO & Digital Visibility
We are the consultants to the world market leaders: highly motivated experts who, as a successful team, drive digital end-to-end business process solutions. Together, we strengthen the future of the world's most impressive companies in mechanical and plant engineering, Automotive, Life Science, Pharma, and Chemistry, with whom we have much in common. Our excellent reputation among Hidden Champions opens doors for you to demanding projects with unique design opportunities. Become part of one of the best and most reliable consultancies and take advantage of diverse development opportunities. As a committed team member, you can quickly take on responsibility and grow beyond yourself. You will encounter a strong team that sticks together and truly wants to make a difference.
Goal of the position You will develop and be responsible for our Corporate Website as a central platform for positioning, visibility, and lead generation. Your focus is on building a modern, high-performance, and search-optimized digital presence that clearly positions our brand in the market and makes it sustainably visible in relevant information and search spaces – from classic search to AI-based systems. Together with Content, Campaign, and Business teams, you will ensure that our topics are found exactly where our target groups are looking for solutions. You report to the Head of Digital Marketing
What to expect
- Further development and operation of the Corporate Website as a central image and lead platform (structure, UX, content, conversion)
- Management and implementation of the SEO strategy (technical, structural, and content-related) for the sustainable increase of visibility
- Optimization of digital findability in modern search systems, including AI-driven search and new information channels
- Conception and implementation of website and content structures along the Customer Journey (Awareness to Conversion)
- Close cooperation with Content, Campaign, and specialist departments to develop search- and target-group-relevant content
- Analysis and continuous optimization of website performance (traffic, rankings, engagement, conversion)
- Management of external service providers and agencies (e.g., development, SEO, content)
What we are looking for
- >5 years of experience in digital B2B marketing with a focus on website and SEO, ideally in a consulting, technology, or professional services environment
- Sound understanding of content structures, digital Customer Journeys, and search engine logics
- A sense for digital brand management, content, and user experience
- Experience in handling common CMS, SEO, and Analytics tools
- Analytical thinking and the ability to derive data-based optimization potential
- Team player with humor, passion, communication skills, and an independent as well as result-oriented way of working
- Very good English skills. Experience in an international context is an advantage
Our Benefits: Training and further education
- Specialist training and further education offers
- Occupational health promotion
- Contribution to company pension schemes, supplementary insurance, various sports offers such as Urban Sports Club, Yoga, etc.
Events
- Consultant days, Christmas party, summer party, team events, alumni meetings, anniversary celebrations, and trips
Bonuses
- Attractive salary models, employee referral bonuses
Working hours
- Flexible working time models, mobile working, 30 days vacation, Workation
Equipment
- Company mobile phone (iPhone), Notebook / Macbook, employee PC program, ergonomic workstations, free drinks, common rooms with a feel-good character
Mobility
- Mobility allowance, Bahncard, Jobrad
Allowances
- Subsidies for kindergarten/Kita and extraordinary allowances depending on life situation and length of service