Brand Content Manager F/H - Catana Group

As part of our development, we are looking for a Group Brand Content Manager based at our services hub in Leucate (11).

Under the responsibility of the group product management team composed of the CEO, Sales and Marketing Director, and Product Development Director, the Brand Content Manager creates and manages digital content on the web for the group's brands (Bali, YOT, Catana and Seaty.), a company or an institution in order to optimize customer relations. Their scope of action is multi-channel and multi-platform in connection with the various marketing professions.

Your missions will be as follows:

1/ Definition of brand strategy:

• Conduct in-depth market, competition, and consumer trend analyses to identify new opportunities and adapt strategies: analyze trends, monitor evolutions in storytelling and communication, gather product-related information (notably technical information), and create a content bank;
• Manage the complete product life cycle, from market research to launch and post-launch follow-up, including the design of the marketing mix (product, price, promotion, distribution);
• Define and drive the editorial strategy of the group's brands (Bali, Catana, Yot, Seaty) based on the needs and expectations of the group's product management and customer expectations (acquiring and retaining customers);
• Identify and structure formats (articles, videos, etc.), distribution channels (social networks, websites), and guarantee their consistency within the framework of online communication.

2/ Implementation in collaboration with operational marketing:

• Launch and manage digital campaigns (e-influence and e-reputation strategies): SEA, SEO, LinkedIn Ads, Facebook Ads, media relations, email campaigns, social media, PR, influence, partnerships, brand content;
• Design and deploy innovative campaigns to strengthen the awareness and attractiveness of the group's brands;
• Manage and contribute to the update of various contents with service providers: newsletters, catalogs (on and off-line), blogs, e-magazines, documentation, social networks, user stories, videos, etc.;
• Coordinate online and offline campaigns to increase the visibility of the group's brands and generate qualified leads: Google Ads campaigns, social networks, display, retargeting, print advertising;

3/ Measure and optimize the performance of the different brands' strategies:

• Work in close collaboration with internal departments (product development, operational marketing, general management) and external partners (service providers, dealers, institutions) to ensure the consistency and effectiveness of actions;
• Define performance KPIs (SEO, engagement, visibility, impact) and implement regular performance reporting;
• Monitor the performance of products and marketing actions, analyze results, and propose adjustments if necessary.

Profile: With a Master's degree (Bac + 5) in marketing – communication (business school, IAE, digital communication school), you have proven experience (minimum 5 years) in an equivalent position, ideally in the nautical industry or in a multi-brand industrial company.

You master the following elements:

• Mastery of marketing tools and techniques (market research, product positioning, marketing plan, digital marketing);
• Expert in editorial SEO - Knowledge of CMS (WordPress, Drupal…) and basic HTML/CSS;
• Mastery of SAAS software such as SEMrush and Hubspot;
• Mastery of the Adobe suite (InDesign, illustrator, Photoshop) and the Office suite (Excel, Powerpoint), Final Cut Pro / Capcut (or other video editor);

Fluency in English is imperative (written, read, and spoken).

Frequent travel is to be expected (national and international).

Motivated, rigorous, and autonomous, you have an interest in the pleasure boating sector.

As part of your start in the position, you would be required to work at our site in Canet en Roussillon (66) until October 2026.

Contract:

• Executive status on a flat-rate basis (12 RTT per year)
• Salary according to experience
• Start date as soon as possible

Benefits:

• Support during the onboarding process
• Flat-rate working hours - 12 RTT per year
• Bonuses related to the position and profit sharing
• CSE offers and 100% covered family health insurance