Regional Sales Director

(South) Salary: £70,000 with attractive commission and benefits

The Opportunity

We are working with a leading B2B organisation that is looking to appoint a Regional Sales Director to lead a team of Regional Account Managers and take ownership of regional sales performance.

This is a commercially focused leadership position, with a particular emphasis on new business development, revenue growth and margin improvement . The successful candidate will combine hands-on commercial leadership with the ability to develop and motivate a high-performing sales team.

You will play a key role in developing the sales strategy, identifying new market opportunities and ensuring the team delivers sustainable, profitable growth.

What Does the Role Entail?

• Lead, manage and develop a small team of Regional Account Managers.
• Set clear individual and team sales objectives and hold the team accountable for performance.
• Develop and execute regional sales strategies to deliver revenue and margin targets.
• Take ownership of new business development , identifying and converting high-value prospects.
• Build and maintain a strong sales pipeline, ensuring sufficient opportunity to deliver future growth.
• Develop relationships with senior customer stakeholders and identify opportunities to increase customer value.
• Drive profitable revenue growth through new customer acquisition, increased share of wallet and broader product/service penetration.
• Review commercial opportunities, quotations and proposals to ensure sales growth is achieved alongside appropriate margin.
• Identify opportunities to improve gross margin and overall commercial return.
• Work closely with internal teams to ensure customer requirements can be delivered profitably.
• Monitor market trends, competitor activity and customer requirements to identify new opportunities.
• Develop and implement sales plans, forecasts and performance reporting.
• Coach and mentor Regional Account Managers, supporting their development and improving individual performance.
• Encourage a culture of accountability, commercial awareness and continuous improvement.

Skills & Experience

• Proven experience in a senior B2B sales leadership role , ideally managing a field-based or regional sales team.
• A strong track record of delivering new business revenue growth .
• Demonstrable experience of managing sales margin and profitability , not simply top-line revenue.
• Experience developing and implementing sales strategies and plans.
• Strong pipeline management and forecasting skills.
• Proven ability to identify, target and convert new commercial opportunities.
• Experience managing and developing Account Managers or Regional Sales Managers.
• Strong commercial negotiation skills with the ability to protect and improve margin.
• Excellent relationship-building skills, particularly with senior customer stakeholders.
• Commercially astute, analytical and comfortable working with sales performance data.
• A confident and engaging leadership style, with the ability to coach and challenge a sales team.
• Strong communication and influencing skills across multiple internal and external stakeholders.
• Experience operating in a fast-paced, target-driven B2B environment.
• Willingness to travel regularly to customers and team members as required.

The Person

We are looking for a commercially driven sales leader who enjoys winning new business and developing people .

You will be ambitious, proactive and comfortable taking ownership of sales performance. The ideal candidate will combine strategic thinking with a hands-on approach, using data and market insight to identify opportunities while remaining close to customers and the sales team.

Most importantly, you will have a proven ability to build revenue, improve margin, and develop salespeople .