information technology (IT) analyst

About the company

Carlton Cards Values At Carlton Cards, we work to make the world a more thoughtful and caring place? Every. Single. Day.

We?re all creative and we bring our creativity to everything we do.

We thrive on innovation and understand that innovation thrives on diverse thinking, smart risk-taking, and continuous improvement.

We recognize that great collaboration inspires great ideas and we benefit when we connect with each other, our partners, and our customers.

We pursue success and celebrate the opportunities it provides.

We embrace diversity, equity, and inclusion and believe every person deserves to feel respected, supported, and valued.

We care about our people, our communities, and our planet and treat each with kindness and respect.

Your tasks

Position Summary We are seeking an organized, highly collaborative Digital Marketing Specialist to support with day-to-day social media publishing, digital ad campaign execution, and website maintenance.

In this role, you will act as a key support anchor by handling daily publishing across owned social channels, conducting social listening, assisting with dark ads and paid content promos, and troubleshooting website functionality. You will report to the Digital Marketing Manager to help bring overall digital and social media strategies to life. The ideal candidate possesses an exceptional attention to detail and thrives in a highly collaborative team environment.

1. Daily Social Publishing & Channel Administration

• Execute day-to-day posting, scheduling, and queue management across Facebook, Instagram, TikTok, and Pinterest.
• Utilize third-party scheduling and publishing software (e.g., Brandwatch) to ensure content goes live accurately and on schedule with strict adherence to brand standards.

• Maintain and monitor the content calendar under the direction of the Digital Marketing Manager.
• Monitor brand pages and assist in maintaining professional community engagement across all active social channels.

2. Social Listening & Consumer Trend Monitoring

• Conduct active social listening using specialized platforms (e.g., Brandwatch) to monitor brand sentiment, online conversations, and emerging industry trends.
• Track evolving social media platform updates, new feature rollouts, and viral video/text trends to support digital strategy execution.

• Compile and deliver detailed weekly and/or monthly performance reporting on organic post reach, engagement metrics, and social listening insights.

3. Digital Campaign & Paid Advertising Support

• Assist the Digital Marketing Specialist in setting up, testing, and executing paid social ad campaigns through Meta Ads Manager.
• Help prepare accurate layout specs, text formats, and video outline briefs for digital campaigns to pass along to the internal design team.

• Support social tracking targets on paid ads to support retargeting strategies and build valuable audience profiles to support wider sales objectives.

4. Website, WordPress & Plugin Support

• Provide hands-on assistance with basic WordPress CMS management, page updates, and promotional banner placements.
• Support basic website troubleshooting, plugin checks/updates, and functional site maintenance using basic HTML and CSS.

• Assist in updating landing pages, pro