SENIOR MARKETING ANALYST

Grupo Granado opens its doors to you!

We are looking for a Senior Marketing Analyst to work on the planning and execution of 360º marketing strategies, communication, and branding, strengthening the positioning of Care Natural Beauty and ensuring consistency and impact across all brand touchpoints.

Responsibilities and duties

• Plan and execute the 360° communication plan, encompassing PR, press, influencers, digital channels, and institutional communication.
• Develop communication strategies for product launches, campaigns, and special projects.
• Plan and monitor actions for influencers, journalists, and opinion leaders.
• Monitor the main indicators (KPIs) of marketing and communication actions, proposing continuous improvements.
• Prepare reports with analyses of results, campaign performance, and strategic recommendations.
• Research market trends, consumer behavior, and movements in the beauty segment.
• Perform competitor analysis and identify opportunities to strengthen the brand.
• Identify partnership opportunities and cross branding projects focused on awareness and brand strengthening.
• Act in the relationship with the press, agencies, influencers, and other strategic partners.
• Keep the brand's mailing list updated and organized.
• Support the creation of news topics, interviews, events, and brand activations.

Requirements and qualifications

• Completed Higher Education in Marketing, Social Communication, Advertising and Propaganda, Public Relations, or related areas.
• Solid experience in Marketing, Branding, Communication, or Public Relations.
• Experience in integrated communication (360°), campaigns, launches, PR, influencers, and branding.
• Proficiency in Microsoft Office, especially PowerPoint and Excel.
• Advanced English.
• Analytical, organized, and results-oriented profile.
• Proactivity and sense of priority to conduct different projects simultaneously.
• Ease of working collaboratively with different areas and external partners.
• Interest in innovation, consumption trends, branding, and the beauty market.
• Attention to detail, aesthetic sense, and commitment to excellence in execution.

Additional information

Check out what you can expect:

• An integrated, light, and welcoming environment, where collaboration, respect, and partnership are part of our routine.
• Flexible hours, promoting more autonomy for you to organize your routine and gain quality of life.
• Meal Voucher, so you can enjoy your breaks with peace of mind and good moments.
• Health insurance, dental insurance, and life insurance, because taking care of you and those you love is a priority.
• TotalPass, encouraging movement, energy, and balance between body and mind.
• Exclusive discounts on our brands: Granado, Phebo, and Care Natural Beauty — because those who are part of it also deserve to enjoy it.
• An environment that stimulates creativity, innovation, and continuous learning, with support for your development through the Continuing Education Program, which includes subsidies for improvement courses, undergraduate, postgraduate, and languages.
• Educational partnerships with institutions such as Estácio and Open English, further facilitating your development journey.
• Profit Sharing Program, valuing and recognizing those who grow together and contribute to our history.
• Kit Bebê Granado, a special gesture for employees who become fathers or mothers, celebrating the arrival of your baby with products developed with the care and tradition that are part of our history.
• Happyday! A day off in your birthday month to enjoy, relax, and recharge your energies your way!

Office in Edifício Vista Guanabara, with an inspiring view that brings more lightness and well-being to the work routine.

Here, tradition and innovation walk side by side — and you can be a part of it!