Senior Marketing Executive (New EV Brands)

Purpose of Hire The business is preparing to introduce new and incoming EV brands to the Singapore market. A dedicated marketing resource is required to support the market entry, brand development, vehicle launches and ongoing lead-generation activities for these brands. This person will focus specifically on the new EV brand portfolio and report directly to the Head of Marketing. The position requires someone who can both think and do. The candidate should be capable of contributing to marketing strategy while remaining sufficiently hands-on to independently coordinate and execute campaigns. Key Responsibilities Campaign Execution & Coordination Translate campaign plans into structured execution checklists

Prepare campaign briefs for creative and performance teams

Coordinate asset delivery and ensure deadlines are met

Ensure landing pages, forms, and tracking links are set up before launch

Monitor campaign go-live status

Content Calendar & Publishing (Official Channels) Maintain and update content calendar

Schedule and publish posts on official social media platforms

Ensure caption formatting and hashtags follow brand guidelines

Coordinate content posting timelines across campaigns

Monitor basic engagement trends and flag anomalies

Performance Reporting & Data Management Update retail performance dashboard

Track branch-level lead volume, CPL, appointments, and sales

Log independent franchise marketing campaigns

Calculate CPL, cost per sale, and ROAS

Flag unusual performance changes to direct line of reporting

Branch Coordination Serve as coordination point for assigned branch cluster

Collect campaign requirements and inventory push requests

Ensure structured brief submission before campaign launch

Follow up on approvals and asset sign-offs

Enforce marketing governance processes

Independent Campaign Monitoring Maintain record of franchise-led marketing campaigns

Collect proof of spend and performance data

Ensure compliance with marketing guidelines

Flag non-compliant content or messaging

Requirements: 2–4 years marketing experience

Strong organisational and coordination skills

Comfortable working with data (basic Excel / Google Sheets formulas)

Detail-oriented and deadline-driven

Confident communicator

Preferred: Experience in retail, automotive, or lead generation business

Familiarity with Meta Business Suite or basic ad dashboards

Experience working with cross-functional teams