MARKETING ANALYST PL_CHANGAN

We have a Mid-level Marketing Analyst position available! Have you ever thought about working at the fastest-growing automotive company in Brazil, one of the largest employers in the country? And, if you are a person with a disability (PCD) and are looking for professional opportunities, this process is also (and especially) for you! We believe in diversity and inclusion, and we recognize that differences are fuel for greater growth and development. Check out the job details and apply! We want to get to know you! 🚙💨

Responsibilities and duties

• Preparation of complete briefings for advertising, events, and promotion agencies;
• Strategic planning and management of offline and online media for the CAOA group brands (focus on CAOA Changan);
• Direct interface with internal areas such as the Dealer Network, Commercial, After-sales, Legal, Finance, Product, CRM, and Press Office, to align monthly offers and specific actions;
• Creation and validation of legal texts for retail campaigns, respecting legal and communication guidelines;
• Analysis and approval of media plans and layouts of graphic materials, ensuring alignment with the brand strategy;
• Monitoring and measurement of campaign and action results, focusing on performance optimization and strategic route adjustment;
• Conducting bidding processes with suppliers and agencies, together with the Purchasing department;
• Reporting co-op media actions to the automakers, in addition to the analysis, approval, and execution of joint campaigns.
• Developing performance reports based on relevant KPIs (ROI, reach, engagement, conversion, etc.);
• Supporting the creation of communication materials and commercial support;
• Monitoring market trends and competitor benchmarking;
• Ensuring compliance with deadlines, budgets, and quality standards of deliveries;
• Acting with proactivity, organization, and analytical thinking, proposing solutions and continuous improvements for marketing projects.

Requirements and qualifications

• Completed higher education in Marketing, Advertising and Propaganda, Social Communication, or related areas;
• Previous experience of 2 to 3 years in the Marketing area;
• Knowledge of digital Marketing, media strategies, channels, formats, and metrics.
• Familiarity with sales funnel, consumer behavior, Google Analytics, Meta Ads, Google Ads;
• Office Package (mainly Excel and PowerPoint);
• Knowledge of co-op media processes (desirable, especially in the automotive sector);
• Intermediate or advanced English;
• Good verbal and written communication;
• Analytical capacity and attention to detail;
• Organization, responsibility, and meeting deadlines;
• Proactive and collaborative profile;
• Ability to handle multiple demands and act in a multidisciplinary way;
• Professional posture to deal with suppliers, internal areas, and leadership;
• Availability to work 100% on-site (Zona Sul Moema).

Differentials:

• Experience in the automotive sector or in large business groups;
• Experience with retail and institutional campaigns;
• Knowledge of advertising legislation and legal texts for media pieces.

Additional information

• Medical Assistance;
• Dental Assistance;
• Life Insurance;
• Vale Transporte;
• Vale Refeição;
• Totalpass