Head Of B2c Sales
Welcome to CANAL+! Series, films, documentaries, entertainment shows, sports… What drives us is creating the very best content and delivering an immersive experience to our millions of subscribers, with emotions and excitement guaranteed!
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Joining CANAL+ in Africa means becoming part of a dynamic ecosystem of more than 6,000 passionate professionals across the continent, working within several key entities:
CANAL+ Afrique : the Group’s historic business in Africa, a leading pay-TV operator offering a wide range of content, including sports, films, series, and local productions. Available in more than 20 countries, its mission is to make quality entertainment accessible to as many people as possible. CANAL+ Advertising : our advertising sales house operating across Sub-Saharan Africa. MultiChoice : the leading media company in English-speaking and Portuguese-speaking Africa through the DStv brand. CANAL+ Telecom Africa : providing ultra-high-speed internet access across French-speaking and English-speaking Africa through the CANALBOX brand. Production studios : located in Nigeria, Rwanda, and Côte d’Ivoire, placing local content creation at the heart of our operations.
Together, we work every day to connect, entertain, and inspire millions of households across Africa.
Your role and responsibilities
- Strategic Leadership
Develop and execute the national B2C sales strategy aligned with GVA’s overall business objectives. Drive aggressive subscriber acquisition and revenue growth targets. Identify new market opportunities and expansion territories for fiber penetration. Lead go-to-market strategies for new products, bundles, and promotions.
- Sales Operations & Performance Management
Prepare the launch of the sales activities and set up the sales organization (door-to-door, shops) Establish and monitor KPIs for sales teams. Oversee field sales, direct sales agents (door-to-door) and supervisors, channel partners, and retail outlets. Implement structured sales forecasting, pipeline management, and reporting systems. Optimize sales processes to improve conversion rates and reduce customer acquisition cost. Deploy and leverage digital field management tools to monitor field team activity, sales visits, lead follow-up, territory coverage, and real-time commercial performance.
- Team Leadership & Development
Build, mentor, and manage sales managers and field sales teams nationwide. Drive a high-performance sales culture focused on accountability and results. Implement incentive programs, performance reviews, and capability development initiatives. Lead quality training governance for sales teams Recruit and onboard top sales talent to support expansion plans.
- Channel & Distribution Management
Develop and manage distribution networks including agents, resellers, and channel partners. Strengthen retail presence and territory coverage. Ensure effective territory mapping aligned with fiber roll-out areas.
- Customer Acquisition & Market Penetration
Drive door-to-door fiber acquisition campaigns in deployed areas. Collaborate with Marketing on localized campaigns and activation programs. Monitor competitor activities and adjust sales tactics accordingly. Ensure strong customer onboarding experience to reduce churn.
- Collaboration & Stakeholder Management
Work closely with Network Operations to align sales with fiber deployment plans. Collaborate with Marketing on promotions, pricing, and product positioning. Provide regular performance updates to Executive Management.
And what about you?
Key Performance Indicators (KPIs)
Monthly/Quarterly subscriber acquisition targets Revenue growth and ARPU (Average Revenue Per User) Sales conversion rate Active customer base growth Early-life churn rate within the first 30 days after subscription Sales quality indicators: lead-to-activation conversion quality, measured by confirmed installations versus signed subscriptions Market share growth in deployed fiber zones Sales team productivity metrics Customer churn rate (in collaboration with retention team)
Requirements & Qualifications
Bachelor’s degree in Business Administration, Marketing, Economics, or related field. MBA is an advantage. Minimum of 8–12 years’ sales experience, with at least 5 years in a senior leadership role. Strong experience in telecom, ISP, fiber broadband, or FMCG high-volume distribution. Proven success managing large field sales teams across multiple regions. Strong analytical and financial acumen. Excellent leadership, negotiation, and communication skills. Experience working in fast-growth or expansion-phase environments is preferred Driving license holder
Competencies
Strategic thinking and execution excellence Strong commercial orientation Data-driven decision making High resilience and adaptability Excellent stakeholder management Strong understanding of Ghana telecom market landscape.
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