Trade Marketing Officer

To develop Trade marketing plan in line with brand plan and sales channels.

To develop planograms/ layouts at retail for merchandising the products

To promote the products in store by right placement in category, out of category or extra displays

To work with top retailers to make plans according to category roles in their stores

Generate Comprehensive sell-out reports across regions, channels, and product category.

Assess effectiveness and timeliness of implemented trade promotions.

Oversees Training deck preparation and creation of educational materials

Analyze product movement for key appliance

Assess in-store execution and timeliness of promotions from a field perspective.

Deliver training programs for promoters

Conduct store visits and audits to ensure compliance with visual merchandising

Manage some sales operation tasks

Primary Responsibilities

Focus on developing promotional programs that attract business form wholesalers, distributors and retailers

Category Management working with each brand manager (planogram, promotion, merchandising, communication) for key accounts or special projects.

Utilizing planogram software to develop effective solutions for key accounts/ working with all assets available and developing new programs when needed including in-store merchandisers

Identify category plans including range and merchandise proposals

Development and execution of trade/ consumer promotions including pricing, sales estimates, operations liaison and POS development

Recommend and develop local market promotion to promote sales

Provide feedback to management on new product launches or re-launch activities

Flawlessly execute launches to gain maximum distribution

Proactively communicate and build relationships with the global Marketing teams

Collect and disseminate Best Practices for profitable Trade Marketing Activities

Work closely with Sales Team to ensure trade marketing strategies are aligned with sales objectives and revenue targets

Work to develop trade communications – traditional and digital

Bachelor's degree graduate, preferably in Fine Arts, Visual Communication Arts, Multimedia Design, or related fields

Atleast 3 years experience in Trade Marketing

Experience in a relevant industry preferable stationery, tory, household goods, fast moving consumer-goods (FMCG)

Strong knowledge of Target Area retailers

Category Management Skills

Strong range management: Harmonization and rationalization

Experience in analyzing and identifying trends to plan against results

Prior experience with complex project management tasks

Passion for art (at minimum an interest in art; ideally a Leisure Artist of Fine Art background)