Creative Lead

Job Description:

• Final quality control on all creative output: social media content, campaign materials, event collateral, and sales tools. The publish-ready decision stops at this role.
• Translating monthly strategy into weekly production plans, turning the Growth Manager's direction (content mix, target persona, seasonal offer) into concrete assignments for each officer.
• Maintaining brand consistency across every asset, whether produced internally or by freelancers and external creators.
• Managing the production pipeline: content calendar, queue priorities, deadlines, and asset readiness for the weekly amplification cycle.
• Building and developing the freelancer & creator network to support the increase in production volume, including onboarding them to quality standards.
• Developing the creative officers through structured feedback and documentation of proven high-performing formats (script bank, persona guidelines).
• Advising on craft during monthly strategy planning without holding budget or target allocation decisions.

Requirement:

• Bachelor's degree, any major (a background in Visual Communication Design, Communications, or Media is a plus)
• 2-3 years of experience in digital creative work (agency or in house)
• At least 1-2 years leading a creative team, or working as a senior who reviews and approves other people's work, not only producing their own
• Short-form video and social content for Gen Z audiences, with performance evidence attached (not just polished visuals)
• Experience handling a high-volume, continuous production calendar, not occasional campaign projects
• Has built or maintained creative standards: guidelines, templates, or formats the team replicates
• Able to direct across disciplines: copywriting, design, and video, even if their own expertise sits in one of them

Skills: Copywriting, Design Strategy, Creative Thinking, Creative Strategy, Social Media, Leadership