CRM Specialist
About the company
At Cabify we believe that a new way of urban mobility is possible. An ecosystem that allows for fewer private cars on the streets, more sustainable vehicles, and more efficient routes.
Cities where the streets are designed by and for people, not for cars. Products and services that, through sustainable and efficient mobility alternatives, generate economic, social, and environmental value.
And it's not just that we believe in it, but that we work the magic to make it possible. If you share the same purpose with us, keep reading because… This is your place!
Marketing team: You will be part of a dynamic and strategic team responsible for leading the positioning and growth of Cabify in Colombia. You will work hand in hand with a specialized structure that combines Brand, Growth, and Data, collaborating directly with the Riders, Drivers, and B2B areas to ensure that every interaction with our users is high impact.
Your tasks
About the role We are looking for a person to maximize the engagement and recurrence of Cabify users (passengers, drivers, and companies) through CRM strategies and actions that effectively communicate our value proposition. Your main objective will be to orchestrate the audience lifecycle using the CRM tool (Braze), leading from strategic sizing to campaign optimization based on what, when, how, and whom to impact to maximize retention, loyalty, and customer lifetime value (LTV).
How will you help us fulfill our mission?
- Strategy and lifecycle
- Business alignment: You will design the local CRM strategy for each vertical (Riders, Drivers, and B2B), aligning business objectives: growth, retention, and recurrence with the Growth and Marketing teams.
- Full-funnel coherence: You will manage the user lifecycle (activation, engagement, reactivation) and segment audiences to ensure relevant and personalized messages at the right time.
Technical execution & workflow
- Technical management in our CRM (Braze): You will configure, test (QA), and deploy multichannel campaigns (Email, Push, In-App, WhatsApp) using advanced personalization logic (Liquid, HTML/CSS), being responsible for the execution budget.
- Tactical flows and campaigns: You will adapt and optimize global automated flows while planning and executing complementary local communications.
Analytics, experimentation, and data
- Impact measurement and A/B Testing: You will analyze the performance of campaigns and flows with Tableau and business metrics to iterate through continuous testing and decision-making.
- Database health: You will take care of hygiene, deliverability, and contact frequency to avoid user saturation and maintain reliable data.
Glocal work (global & local)Internal alignment: We are a global company, so you will coordinate the production of creatives and structure the copies in company with global Content teams and align priorities with local Marketing and Growth.*
- Connection between markets: You will share learnings, success stories, and operational improvements with CRM managers from other countries and globally.
Requirements
What we are looking for: If you are interested and believe you could be a good match for Cabify, we are looking for
- Professional: Industrial engineering, systems engineering, data science, marketing, or related careers with a solid analytical orientation and the ability to transform data into actionable insights for the business.
- Experience: Minimum 2 to 4 years in roles related to CRM, life cycle marketing, or marketing automation.
Technical Proficiency
- Advanced handling of Excel or Google Sheets.
- CRM automation tools (Braze).
- HTML, CSS, and Liquid for personalization.
- Analytical capacity and data interpretation through Tableau / Claude.
- Ability to perform customer segmentation, cohort analysis, conversion funnels, and retention measurement.
- Ability to define and monitor KPIs, interpret results, and generate recommendations oriented toward business results.
- Language: Intermediate English (ability to understand technical documentation and coordinate with global teams).
- Good judgment: attention to detail, planning and organization skills, project prioritization, and a results-oriented mindset.