International Marketing Manager (m/w/d)

Write your success story as an International Marketing Manager (m/w/d)

Your Tasks

• Implementation of an international omnichannel marketing strategy
• Operational implementation, management, and further development of all digital marketing disciplines in coordination with POS measures: Social Media (organic & paid), Performance & Digital Marketing (SEA, Display, CRM, E-Mail), and Content & Campaign Management
• Support for the distributors' brand online shops as well as their presence on relevant online marketplaces
• Activation of stationary retail in international markets. This includes the planning, implementation, and scaling of branded POS solutions such as shop-in-shops, corners, and walls.
• Planning, implementation, and optimization of international marketing campaigns in the premium lifestyle segment
• Definition, monitoring, and analysis of relevant KPIs (Traffic, Conversion, ROAS, Revenue, Brand KPIs) as well as derivation of data-based recommendations for continuous performance optimization
• Collaboration with external agencies, platforms, and international stakeholders
• Support of the Head of Marketing in all marketing activities in the area of international marketing (POS, Events, Campaigns, Activities)
• Data creation and maintenance in the areas of Brand Essentials, Mediabase, and Market Campaigns

Your Profile

• Completed studies in the field of Marketing, Communication, or comparable
• Several years of professional experience in marketing, ideally in an international premium or lifestyle environment
• Sound knowledge in the areas of Digital & Performance Marketing, Social Media Marketing, E-Commerce, Brand Online Shops & Online Marketplaces, and Retail & Trade Marketing
• Proven experience working with KPIs, analytics tools, and dashboards
• Strong understanding of omnichannel customer journeys
• Strategic mindset paired with operational implementation strength
• Very good English skills, other languages an advantage
• Entrepreneurial mindset, high level of initiative, and strong communication skills
• Flexibility, independence, and a "hands-on" mentality
• Willingness to travel

We Offer

• Working in a familial, open, and culturally receptive environment
• Independent work and holistic integration into processes
• Occupational health management, company pension scheme, and demand-oriented working time models
• Possibility of mobile work within the framework of the company agreement
• Attractive working environment with an internal canteen ("LAMYteria"), roof and sculpture garden
• Jobticket and BusinessBike – environmentally friendly commuting to work

Strengthen our team in Heidelberg. We look forward to your application.