Online Marketing & Lead Management Specialist (Sales Division)

1. Manage end-to-end digital lead generation across Website, Facebook Lead Ads, TikTok Lead Gen, and LINE OA.
2. Implement lead scoring to prioritize high-intent leads (e.g., test drive requests) for dealer follow-up.
3. Monitor and optimize lead conversion rate from click to showroom visit and final booking.
4. Manage paid media campaigns on Meta, Google, and TikTok with focus on CPL and lead quality.
5. Analyze campaign performance to identify high-performing channels and improve ROI.
6. Utilize LINE OA for lead nurturing, including automated replies and rich menu setup.
7. Maintain and update the website, including car models, technologies, and promotional landing pages.
8. Optimize landing pages to improve conversion rates (e.g., test drive registration).
9. Adjust campaign artwork (AW) while ensuring compliance with brand guidelines.

Qualifications: Bachelor’s degree in Marketing, Business Analytics, or related field. At least 3 years of experience in Digital Marketing or Lead Generation. Experience with CRM or Lead Management Systems (e.g., Salesforce, HubSpot, Bitrix24). Experience managing website CMS and basic knowledge of SEO or Google Analytics (GA4). Basic design skills using Photoshop, Illustrator, or Canva. Native Thai with good English or Chinese communication skills. Strong analytical mindset and ability to work under pressure.