Social Listening Analyst Burson Colombia

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram .

Who we are:

Burson is the leading global communications agency, designed to generate value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creativity, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and in the future. Working at Burson means being part of a global community of professionals committed to continuous learning and leading innovative change.

Burson is part of WPP (LSE/NYSE: WPP), a global benchmark in creative transformation. For more information, visit bursonglobal.com and follow us on LinkedIn and Instagram .

More information about the position:

This role is oriented towards a specialist responsible for the continuous monitoring of public conversation and reputational signals for international market clients. During the night shift, you must provide real-time follow-up on relevant mentions, identify emerging narratives, differentiate critical signals from operational noise, and timely escalate any findings to the team that require immediate client attention.

100% remote work from Bogotá, with direct exposure to global brands and an international team from the first month.

Indispensable requirement: Availability to work night shifts and weekends.

PROFILE WE ARE LOOKING FOR

Education:

• Professional or student in the final semesters of Social Communication, Journalism, Political Science, Advertising, International Relations, or related fields.

• Complementary training in data analytics, social listening, or public opinion research is valued.

Experience:

• 6 months to 1 year in media monitoring, social listening, public opinion analysis, community management, digital newsroom, or communications consulting.

• Provable experience operating social listening software such as Brandwatch, Talkwalker, or Sprinklr.

Technical knowledge:

• Excel and Google Sheets.

• Knowledge of boolean queries.

• Desirable: Looker Studio or Power BI for basic visualization.

Indispensable conditions:

• Real and sustained availability to work night shifts, including rotating weekends.

KEY COMPETENCIES:

• Narrative identification: ability to interpret the development of public conversations and recognize discursive patterns beyond isolated mentions.

• Rigorous classification: consistent criteria for labeling mentions under the same analysis parameters over time.

• Editorial judgment: ability to evaluate the relevance of a publication according to its context, potential reach, actors involved, and possible reputational impact.

Activities you will perform:

Real-time monitoring:

• Continuously monitor brand mentions, competition, and sensitive topics on social networks, digital media, forums, and communities during the assigned shift.

• Apply the severity criteria defined by the client to classify each mention (informative, attention, critical).

• Detect emerging narratives: not just the volume, but the framework from which the brand is being discussed and who is driving it.

• Identify anomalous growth patterns in volume or changes in sentiment that may anticipate a crisis.

Alerts and escalation:

• Report critical alerts to the team in English, following the escalation protocol and within the agreed SLAs.

• Draft clear and actionable alerts: what happened, where, since when, what is the magnitude, who is amplifying it, and what is happening now.

• Maintain a traceable record of each alert issued, its classification, and its resolution.

Data classification and structuring:

• Tag and categorize mentions consistently according to each client's taxonomies.

• Ensure cleanliness and consistency of the data that feeds subsequent dashboards and reports.

Reporting:

• Prepare the end-of-shift wrap-up with findings, alerts issued, and topics to observe in the next shift.

• Provide the qualitative context that dashboards do not capture: tone, relevant actors, political or cultural subtext.

#LI-DP1

Your place is at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We offer a dynamic environment where employees come to enhance their skills, expand their networks, and ultimately, create the best solutions for today's leading brands. Our commitment to your growth is reflected in our solid benefits and talent programs, which include professional development opportunities, mentorship programs with industry leaders, an exciting and inclusive culture that fosters collaboration and innovation, as well as programs to reward and retain the best talent. We invest in our people because we believe their success is our success.

Burson is an agency made up of people inspired to never stop learning. We recognize that what we do best, creativity and communications, require a level of deep and nuanced understanding. That is why it is fundamental for us to hire extraordinarily talented people, with diverse cultural backgrounds and identities. Without this, we could not perform the essential work of inspiring impactful ideas, fostering constructive dialogues, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique perspective—your talent—is what makes you a #BursonPerson, and it is how, as a team, we achieve exceptional results for our clients.

By clicking the "Submit Application" button below, all the information you enter will be sent to Burson. Before continuing, we recommend reviewing our Recruitment Privacy Policy. Residents of California must read our California Recruitment Privacy Notice. These documents detail how we handle your personal data when you apply for a job with us, as well as the options to update or delete the information you have provided us.

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our  Recruitment Privacy Policy. California residents should read our   California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.