Analista Vlow Novo Processo - Teste

Marketing Analyst Vacancy - Product Marketing

The Marketing Analyst (Product Marketing) is responsible for interconnecting the Product, Marketing, Lifecycle, Customer Service (among other necessary areas) teams, so that everyone shares metrics and processes and is always aligned. This is a professional focused on the communication of products and services in the market. Their focus must be on how this product communicates in its different stages and whether it meets the expectations of the audience and the business. It is essential that this professional has mastery over project management, knowing how to develop planning, monitor metrics and indicators, conduct meetings, and define priorities.

In your day-to-day:

• Deeply understand the business unit, its audience, its structure, its goals, its products, and its services;
• Direct market research and competitive analysis;
• Direct the marketing positioning of the business and the products;
• Direct the go-to-market strategy;
• Prioritize and conduct initiatives with the acquisition, lifecycle, customer service, creation, content, etc. teams;
• Monitor customer success / understand the consumer journey (onboarding, activation, retention, upselling, cross-selling, CX);
• Analyze and measure the results of the business, campaigns, and communications in general;
• Plan and develop communication and marketing strategies.

Soft Skills:

• Ease of relationship and negotiation
• Emotional intelligence
• Resilience
• Assertive communication
• Proactive attitude
• Leadership
• Collaborativeness / Teamwork
• Organization and time management
• Confidence / Self-confidence
• Legitimacy / Authority
• Result orientation

Hard Skills:

• Marketing Planning
• Growth Marketing
• Brand management (Branding)
• Customer service/relationship techniques (e.g., briefing, presentation, conducting meetings, etc.)
• Advanced Power Point
• Data analysis and insights
• Agile methodology
• Project management
• Project management related tools (e.g., JIRA)
• Desirable: understanding of DeFi, NFTs, DAOs, and Web 3.0

Languages:

• Fluent English

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