Senior Marketing Specialist
Must-have:DataAIE-Commerce
- Plan, coordinate, and execute marketing campaigns and initiatives across digital, retail, CRM, events, partnerships, and activations.
- Manage assigned marketing projects end-to-end, from briefing and planning to execution, follow-up, and performance evaluation.
- Coordinate with creative, digital, media, PR, production agencies, suppliers, and other external partners.
- Support digital marketing activities, including social media, paid media, content, and campaign performance monitoring.
- Manage CRM-related marketing activities, including customer segmentation, targeted communications, retention, and engagement campaigns.
- Prepare marketing reports, campaign analysis, presentations, and performance dashboards with actionable insights.
- Track marketing KPIs, budgets, timelines, approvals, and project deliverables.
- Coordinate cross-functional initiatives with Sales, Retail, CRM, E commerce, BI, Operations, and other relevant departments.
- Conduct market, competitor, customer, and industry research to support marketing planning and decision-making.
- Support retail activations, store launches, seasonal campaigns, events, collaborations, and customer experience initiatives.
- Ensure brand consistency across all marketing communications and customer touchpoints.
- Utilize AI tools for marketing research, ideation, content development, analysis, reporting, and workflow optimization.
- Bachelor’s degree in Mass Communication, Marketing, Business Administration, or a related field.
- 5–7 years of relevant marketing experience.
- Experience within luxury, premium, retail, fashion, lifestyle, beauty, hospitality, or similar consumer-facing brands is preferred.
- Previous jewelry industry experience is an advantage but not mandatory.
- Strong hands-on experience in digital marketing and integrated marketing campaigns.
- Previous experience working with CRM, customer databases, segmentation, and customer communication.
- Strong experience in marketing reporting, performance analysis, and KPI tracking.
- Proven ability to manage multiple projects, agencies, stakeholders, and deadlines simultaneously.
- Experience on both agency side and client side is highly preferred.
- Practical knowledge and usage of AI tools for marketing and productivity.
- Relevant courses or certifications in AI, Digital Marketing, CRM, Analytics, or Project Management are preferred.
- Strong proficiency in Microsoft Excel and PowerPoint.
- Excellent written and verbal communication skills in English and Arabic.