Digital Advertising & E-commerce Marketing Specialist
Job Overview
Our client is looking for a Digital Advertising & E-commerce Marketing Specialist to lead the digital advertising strategy for a dynamic e-commerce company expanding beyond their Amazon channel. In this strategic role, you will take ownership of social media advertising, Google Ads campaigns, and website traffic optimization. You will advise leadership on platform selection, budget allocation, audience targeting, and website development needs, directly shaping the company's digital marketing roadmap from the ground up.
Client Overview
Our client is a growing US-based e-commerce and distribution company with established Amazon operations and an existing website. They manufacture products overseas and are now focused on driving traffic and sales to their direct-to-consumer site. They're looking for strategic guidance to build their digital presence and optimize their advertising efforts.
Schedule
Flexible Anytime PT (20 hours per week)
Responsibilities
Develop and execute social media advertising campaigns across Instagram and Facebook to drive website traffic. Manage Google Ads campaigns including search and display to increase site visibility and conversions. Conduct keyword research and optimize Google search terms for the company website. Analyze current website performance and provide recommendations for improvements or redevelopment. Target the right audiences to maximize advertising budget efficiency and ROI. Create strategic plans to shift customer traffic from Amazon to the company's direct website. Provide ongoing recommendations on advertising platforms, budget allocation, and growth opportunities. Report directly to company leadership on campaign performance and strategic initiatives.
Requirements
Proven experience managing paid social media advertising campaigns on Instagram and Facebook. Demonstrated expertise in Google Ads including search campaigns and keyword optimization. Strong track record of driving website traffic and conversions through digital advertising. Experience managing advertising budgets and optimizing for ROI. Ability to analyze performance data and provide strategic recommendations. Excellent communication skills for presenting strategies to company leadership. Experience working with e-commerce or product-based businesses.
Qualifications
Experience with Amazon advertising and an understanding of marketplace dynamics is a bonus. Prior experience with companies transitioning from marketplace sales to direct-to-consumer models is preferred. Website development knowledge or experience collaborating with web developers is a plus. Experience working with manufacturing or distribution companies with overseas operations is beneficial.
Why Join This Team
Work directly with company leadership and have real strategic influence. Own the digital advertising strategy from the ground up with minimal constraints. Flexible schedule that accommodates different time zones. Long-term growth opportunity as the company expands their digital presence. Stable, established company with existing revenue streams looking to scale. Remote work with the freedom to work during hours that suit you.
Independent Contractor Perks
Permanent work from home Immediate hiring
Note Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.
One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.
62716666972
<