SOCIAL MEDIA & DIGITAL BRAND STRATEGIST

Must-have:SeniorLead

Develop and implement the organisation's digital brand and social-media strategy in alignment with overall marketing and business objectives.
Strengthen the organisation's digital positioning and ensure a consistent, professional and premium brand presence across relevant platforms.
Develop platform-specific approaches for LinkedIn, Instagram, Facebook, YouTube and other relevant digital channels.
Monitor digital trends, competitor activity and audience behaviour to identify opportunities for brand growth and differentiation.

Develop and manage the digital content strategy and editorial calendar, ensuring content supports brand awareness, thought leadership, audience engagement and commercial objectives.
Develop compelling content around real estate, investment, market intelligence, economic development and relevant industry opportunities for defined target audiences.
Translate complex investment and market information into clear, credible and engaging articles, social posts, videos, infographics, investor explainers and other digital formats.
Repurpose research, reports and market intelligence into coordinated multi-platform content campaigns that maximise reach and commercial value.

Develop targeted digital communications for investors, corporates, HNWIs, family offices, diaspora audiences, institutional investors, financial institutions and other professional stakeholders.
Adapt messaging and content according to audience profile, investment objectives, market and communication requirements.
Support thought leadership and market commentary that positions the organisation as a credible and informed voice within the real estate and investment sector.
Work with management and subject-matter experts to develop authoritative content for senior professional and institutional audiences.

Develop digital campaigns and content initiatives designed to generate qualified enquiries, business opportunities and relationships.
Work closely with business-development and operational teams to ensure digital leads are appropriately captured, qualified, followed up and converted.
Develop and optimise digital customer journeys from awareness and engagement through to enquiry, meeting and conversion.
Monitor lead quality and commercial outcomes to ensure digital activity contributes meaningfully to the business-development pipeline.

Support the development and digital promotion of investment intelligence, market research and strategic publications relevant to the organisation's target markets.
Convert substantive reports and research into structured campaigns across social media, articles, video, infographics and other digital channels.
Identify emerging market trends, investment themes and economic developments that can be developed into timely thought-leadership content.
Build awareness and engagement among investors, corporates, professionals and other relevant stakeholders around key investment opportunities and market insights.

Develop and coordinate high-quality visual and video content that reflects the organisation's corporate positioning and brand standards.
Plan and produce, or coordinate the production of, property videos, interviews, executive commentary, investor explainers, walkthroughs, Reels and educational content.
Prepare creative briefs and manage external photographers, videographers, designers and other creative resources where required.
Ensure all visual content is professionally produced, commercially relevant and consistent with established brand standards.

Develop LinkedIn as a strategic platform for corporate positioning, thought leadership, investor engagement and business development.
Develop a consistent programme of professional and industry-focused content that strengthens credibility among senior decision-makers and investors.
Support senior management and subject-matter experts in developing professional profiles, commentary and thought-leadership content.
Build and maintain engagement with relevant executives, investors, institutions, professionals and corporate stakeholders.

Plan, execute and optimise paid digital campaigns in support of defined brand, lead-generation and business-development objectives.
Develop audience segmentation and targeting strategies based on geography, demographics, professional profiles, interests and commercial priorities.
Monitor campaign performance, budgets, cost per lead and conversion rates, implementing optimisation measures where required.
Apply A/B testing, retargeting and campaign attribution techniques to improve efficiency and return on marketing investment.

Monitor and analyse the performance of digital platforms, content and campaigns against agreed objectives and KPIs.
Track meaningful metrics including qualified leads, enquiries, website traffic, engagement quality, conversion rates and business opportunities generated.
Prepare regular digital performance reports highlighting results, trends, insights and recommended actions.
Use data and audience insights to continuously improve content strategy, channel performance, campaign effectiveness and resource allocation.

Ensure all digital communications comply with approved brand guidelines, tone of voice and corporate standards.
Maintain a high standard of professionalism, accuracy and consistency across all external digital communications.
Represent the organisation appropriately when engaging with clients, investors, industry professionals, partners and other stakeholders through digital channels.
Support relevant exhibitions, conferences, networking activities and corporate events through coordinated digital communication and content.

Work collaboratively with marketing, business-development, sales, operations and management teams to align digital activity with business priorities.
Provide market, competitor and audience insights to support marketing and business-development decision-making.
Stay current with developments in digital marketing, social-media platforms, content formats, analytics and advertising technology.
Identify and implement improvements to digital processes, content quality, audience engagement and commercial performance.

Degree in Marketing, Communications, Digital Marketing, Business, Media or a related discipline.
3–7 years' relevant experience in digital marketing, social-media management, content strategy, brand communications or a related role.
Demonstrable experience developing and executing digital strategies, campaigns and content programmes.
Proven experience with LinkedIn, digital advertising, analytics and lead-generation campaigns.

If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
Interviews will be carried out on a rolling basis until the position is filled.
Only the shortlisted candidates will be contacted.