Lead Engineer - R01571703

Lead Engineer

Job requirements Marketo Marketing Operations Specialist / Senior Marketing Automation Manager Purpose Own end-to-end marketing automation strategy and execution on Marketo platform, ensuring campaign delivery excellence, data integrity, and program optimization. ________________________________________ Major ResponsibilitiesCampaign Execution Build and deploy email campaigns with proper segmentation, QA, and activation workflows Maintain and expand multi-step nurture/triggered campaign frameworks Execute A/B tests (variants, audience sampling, statistical significance) Manage landing page + form creation, publishing, and validation Program Setup & Activation Design and launch web form programs (guides, reports, whitepapers) using templated frameworks Execute content syndication (API integrations, manual uploads) Own standardized event programs (regional, webinar, virtual, in-person) Configure audience segmentation using smart lists, filters, and manual exclusions Data & Operations Validate, normalize, and process MQL and non-MQL data uploads Maintain data quality standards and hygiene protocols Document and audit program performance and lead flows Third-Party Integrations Adapt and execute email programs across third-party platforms Manage API-driven syncs and manual data exchanges ________________________________________ Required Skills 3+ years Marketo platform experience (or equivalent marketing automation) Proficiency in segmentation, lead scoring, and workflow design Strong Excel/SQL for data validation Campaign management and QA mindset Nice-to-Have Marketo Certified Expert (MCE) Experience with Salesforce/CRM integration HTML email literacy Event management platform experience =========================