Senior Software Development Lead-R01571575

BrillioGurgaon, Haryana, India, Pune, Maharashtra, IndiaJob.bopublished 09/23/2026

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Must-have:HTMLCSSGitCloudMobileDevOpsCI/CDAILead

Job requirements

Marketing cloud (skill sets - MC Advanced+Data Cloud)

Job Summary

We are seeking a highly skilled Salesforce Marketing Cloud (MC Advanced) and Data Cloud professional with strong experience in designing, implementing, and optimizing customer engagement solutions. The ideal candidate should possess expertise in Marketing Cloud Engagement, Data Cloud, customer journey orchestration, audience segmentation, personalization, and marketing automation while leveraging unified customer data for business outcomes.

Key Responsibilities

Design and implement Marketing Cloud Advanced solutions using:

Email Studio
Journey Builder
Automation Studio
Content Builder
Mobile Studio
Advertising Studio
Interaction Studio / Personalization

Develop and manage multi-channel customer journeys across Email, SMS, Mobile Push, and Web channels.

Build dynamic and personalized communications using AMPscript, SSJS, HTML, CSS, and SQL.

Configure and optimize Marketing Cloud Advanced features including:

Unified SMS Conversations
Path Experimentation
Einstein Engagement Features
Advanced Automation Capabilities

Lead audience segmentation, activation, and customer engagement strategies using Salesforce Data Cloud.

Implement Data Cloud data ingestion, harmonization, identity resolution, profile unification, and activation.

Integrate Data Cloud with Marketing Cloud, Sales Cloud, Service Cloud, external systems, and data sources.

Develop Calculated Insights, Data Actions, and Real-Time Customer Profiles within Data Cloud.

Collaborate with business stakeholders to define use cases, campaign strategies, and customer experience improvements.

Optimize campaign performance through analytics, reporting, A/B testing, and customer engagement insights.

Ensure platform scalability, governance, privacy, and compliance standards are maintained.

Required Skills

Salesforce Marketing Cloud

Strong experience with:

Email Studio
Journey Builder
Automation Studio
Content Builder
Mobile Studio
Advertising Studio
Contact Builder
Audience Builder

Advanced knowledge of:

AMPscript
SSJS
SQL
HTML5/CSS3

Experience in campaign management, personalization, and customer journey orchestration.

Experience with Marketing Cloud Advanced Edition capabilities.

Salesforce Data Cloud

Expertise in:

Data Streams
Data Mapping
Data Model Objects (DMOs)
Identity Resolution
Data Harmonization
Unified Customer Profiles
Segmentation
Data Actions
Calculated Insights
Activation Targets

Experience integrating Data Cloud with Marketing Cloud and Salesforce Core Clouds.

Understanding of real-time customer engagement and activation frameworks.

Integration & Technical Skills

REST/SOAP APIs
Salesforce Platform Integration
External Data Source Integrations
ETL/Data Migration Experience
Git, CI/CD, DevOps practices

Preferred Certifications

Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Administrator
Salesforce Marketing Cloud Consultant
Salesforce Marketing Cloud Developer
Salesforce Data Cloud Consultant
Salesforce AI Associate (Preferred)

Good to Have

Agentforce exposure
Marketing Cloud Intelligence (Datorama)
Tableau/CRM Analytics
CDP implementation experience
B2B/B2C Marketing automation knowledge
GDPR and marketing compliance experience