Social Media Manager

Job Description

• Develop and execute social media strategies across TikTok, and other relevant platforms.
• Lead the Social Media and Content Creator team to deliver engaging and high-performing content.
• Monitor social media trends, FYP trends, audience behavior, and competitors.
• Analyze content performance, including views, engagement, CTR, traffic, and conversions.
• Develop content calendars, creative concepts, and campaign strategies.
• Collaborate with KOL, Creative, Marketing, and E-commerce teams to support brand and sales objectives.
• Continuously optimize content strategy based on performance data and market trends.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 3–5 years of experience in Social Media, Digital Marketing, or Content Management.
• Experience in BEAUTY, SKINCARE, HEALTHCARE PRODUCTS (FMCG) it's a must!
• Strong understanding of TikTok, FYP trends, and social media algorithms.
• Proven experience in leading or managing a Content Creator/Social Media team.
• Strong analytical, creative, leadership, and communication skills.
• Data-driven, proactive, innovative, and results-oriented.

Skills: TikTok, Content Marketing, TikTok Ads, Ctr, Microsoft Office, Digital Marketing, Teamwork, Google Analytics, Meta Ads, Content Strategy, Social Media