B2B Copywriter

B2B Copywriter

Location: Lagos

Employment Type: Remote

About Breet

Breet is a crypto payment platform that makes crypto spendable for individuals and businesses across Africa.

We're looking for a strategic, creative, and commercially minded B2B Copywriter & Social Media Manager to drive content development, strengthen Breet Business's online presence, and communicate the value of our products to businesses across our target markets.

This role combines strong B2B copywriting skills with social media strategy and execution. You'll be responsible for communicating complex products and technical solutions in simple, compelling language, creating content that resonates with business decision-makers, and using social media to build brand awareness, credibility, engagement, and business interest.

You'll take ownership of Breet Business's content development and social media presence, creating strategic content that positions Breet as a leading business payment infrastructure provider while attracting founders, fintechs, CFOs, CTOs, developers, and other relevant business audiences.

This is not simply a content creation or social media posting role. We need someone who understands the commercial purpose behind content, knows how to tell compelling business stories, and can turn content and online conversations into opportunities for brand growth and business acquisition.

What You'll Do

As our B2B Copywriter & Social Media Manager, you'll lead Breet Business's content development and social media activities, ensuring our messaging reaches the right audiences, communicates our product value, and supports our business growth objectives.

You'll work on:

a) B2B Copywriting & Content Development: Develop compelling, persuasive, and audience-focused copy for social media, website pages, landing pages, email campaigns, newsletters, articles, press releases, case studies, product announcements, and marketing campaigns.

b) Content Strategy: Develop and execute a content strategy aligned with Breet Business's marketing, brand positioning, and business acquisition objectives.

c) Social Media Management: Own and manage Breet Business's social media presence across LinkedIn, X, Instagram, and other relevant platforms. Develop platform-specific strategies that increase visibility, engagement, and audience growth.

d) Content Planning & Execution: Own the content calendar, identify relevant content opportunities, coordinate content production, and ensure consistent delivery of high-quality content.

e) Product Marketing & Communication: Translate technical product features, API capabilities, and business use cases into clear, compelling messaging that communicates the value of Breet Business to different audiences.

f) Thought Leadership & Industry Content: Develop insightful content around stablecoins, cryptocurrency payments, fintech, payment infrastructure, cross-border payments, and emerging business payment trends to establish Breet as an authoritative industry voice.

g) Community Engagement: Identify and participate in relevant industry conversations across social platforms. Build relationships with business owners, founders, developers, fintech professionals, and other relevant audiences.

h) Campaign Copywriting: Develop creative concepts, campaign messaging, advertising copy, headlines, hooks, CTAs, and promotional content for brand awareness, lead generation, and business acquisition campaigns.

i) Audience Growth & Engagement: Identify opportunities to attract relevant followers, grow Breet Business's online community, encourage meaningful conversations, and increase brand awareness among target businesses.

j) Industry Research: Monitor competitors, industry developments, audience interests, and emerging trends to identify content opportunities and strengthen Breet's market positioning.

k) Performance & Analytics: Track content and social media performance, evaluate engagement and audience growth, monitor traffic and conversions, and use insights to continuously improve content effectiveness.

l) Cross-functional Collaboration: Work closely with the Growth, Business Development, Design, Product, and Technical teams to develop content, communicate product updates, execute campaigns, and support business acquisition initiatives.

What We're Looking For

We're looking for someone who understands that effective B2B content goes beyond writing attractive captions or posting regularly. You should be able to communicate product value, understand business audiences, create compelling stories, and use content strategically to build brand credibility and support business growth.

You should have:

• 4+ years of experience in B2B copywriting, content marketing, or social media management, preferably within fintech, SaaS, Web3, financial services, or technology.
• Strong B2B copywriting and storytelling skills, with the ability to create compelling content for different business audiences.
• Excellent understanding of social media strategy, content development, audience growth, and platform-specific best practices.
• Ability to simplify complex technical concepts and communicate product value in clear, engaging, and commercially relevant language.
• Experience developing content for business decision-makers, including founders, executives, finance professionals, and technology leaders.
• Strong research skills and the ability to develop insightful, informative, and thought-provoking industry content.
• Experience managing LinkedIn, X, and Instagram as distinct platforms with different content approaches.
• Understanding of content marketing, SEO, digital campaigns, and lead-generation principles.
• Ability to use social media and content analytics tools to measure performance and optimise strategy.
• Strong organisational skills, attention to detail, creativity, and ability to manage multiple content projects.
• Ability to work independently, take initiative, and execute effectively in a fast-paced environment.

Nice to Have

• Experience working in fintech, SaaS, Web3, financial services, or technology.
• Familiarity with stablecoins, cryptocurrency payments, APIs, and cross-border payment solutions.
• Experience creating thought leadership content for business and technical audiences.
• Experience supporting lead-generation and business acquisition campaigns through content.
• Familiarity with SEO, digital marketing and social media analytics tools.

Why Join Breet?

At Breet, you'll have the opportunity to shape how businesses understand and engage with crypto payment solutions. You'll work closely with different teams to tell compelling stories, communicate innovative products, and build a brand that is making crypto more useful and accessible across Africa.

Here's what you can expect:

• Competitive salary
• Flexible remote work
• Health insurance
• Learning and development support
• Annual leave and wellness benefits
• Opportunity to influence products used across multiple markets
• A collaborative culture where ownership is encouraged

Ready to Build with Us?

If you're passionate about B2B storytelling, understand how to turn complex products into compelling content, and know how to use social media to drive meaningful business growth, we'd love to hear from you.

Apply here: https://shaded-catcher-9e7.notion.site/e5f386f847058218a03e0128fb85f373?pvs=105

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