Marketing Manager
Working Days: 5 days Location: Redhill Salary: $8000-$12000 Role Overview We are looking for a results-driven Marketing Manager to lead our overall marketing strategy and growth initiatives, with a strong focus on lead generation, customer acquisition, and revenue growth. The role covers both general marketing and performance marketing, with qualified lead generation as a core KPI . You will be responsible for building campaigns, strengthening the brand, driving customer acquisition, and improving the overall marketing funnel. Key Responsibilities
- Marketing Strategy & Growth
Develop and execute marketing strategies aligned with business and revenue goals.
Plan and manage monthly marketing campaigns, promotions, content, and customer acquisition initiatives.
Identify new channels, partnerships, and opportunities for growth.
Monitor market trends, customer behaviour, and competitors.
- Lead Generation & Performance Marketing
Own and deliver monthly qualified lead targets through Meta, Google, and other digital channels.
Manage and optimise campaigns to achieve target CPL, CAC, and ROAS .
Continuously test audiences, creatives, offers, landing pages, and messaging.
Improve lead quality and conversion, not just lead volume.
- Brand & Campaign Management
Oversee brand positioning, social media, content, promotions, events, and digital marketing activities.
Ensure marketing campaigns are consistent, creative, and commercially focused.
Work with internal teams and external partners to execute campaigns effectively.
- Funnel & Sales Conversion
Work closely with Sales to improve lead response, booking, trial attendance, and conversion rates.
Identify and solve gaps across the marketing and sales funnel.
Develop initiatives for customer retention, reactivation, and referrals.
- Reporting & Team Management
Track and report on leads, CPL, spend, conversion, CAC, ROAS, and sales ROI.
Manage marketing budgets and allocate resources based on performance.
Lead internal marketing resources, agencies, and external partners where required.
Take ownership of results and drive continuous improvement.
What Success Looks Like Qualified lead targets consistently achieved.
CPL and CAC controlled and improved.
Marketing contributes measurable sales and revenue growth.
Campaigns are continuously tested and optimised.
Stronger brand presence and customer engagement.
Fast, data-driven decisions when performance changes.
Candidate Requirements Strong experience in performance marketing and lead generation .
Hands-on experience with Meta Ads and Google Ads .
Strong understanding of CPL, CAC, ROI
Experience across broader marketing functions such as branding, content, campaigns, and CRM.
Analytical, commercially minded, and results-oriented.
Able to think strategically while remaining hands-on.
Strong ownership and ability to work independently.