E-Commerce & Marketplace Executive
Location: Singapore Employment Type: Full-Time About the Role We are looking for a hands-on E-Commerce & Marketplace Executive to manage and grow our online business across Shopify, Shopee, Lazada and TikTok Shop/TikTok Live . This role sits at the intersection of e-commerce operations, merchandising, customer experience and commercial analysis. You will be responsible not only for keeping our online stores running smoothly, but also for improving how our products are presented, promoted and sold. We are looking for someone who is commercially curious, organised and comfortable working directly inside the different e-commerce platforms. Key Responsibilities Marketplace & Store Operations Manage the day-to-day operations of our stores across: Shopify
Shopee
Lazada
TikTok Shop / TikTok Live
Ensure product information, pricing, promotions, inventory and listings are accurate and kept up to date. Monitor store health, platform notifications and operational issues and resolve them promptly. Promotions & Campaigns Plan and execute platform promotions including: Double-digit campaigns such as 9.9, 10.10, 11.11 and 12.12
Payday campaigns
Flash sales
Vouchers and discount codes
Bundle promotions
Free-shipping promotions
Platform-specific campaigns
TikTok Live promotions
Coordinate campaign pricing, products, stock availability and promotional assets. Review campaign results after each promotion and identify what worked and what should be improved. Product Listings & Digital Merchandising Create, upload and maintain product listings across all platforms. Ensure listings have: Accurate product titles and descriptions
Correct SKU and variation information
High-quality product images
Lifestyle images
Campaign graphics
Correct pricing and promotional information
Work with the marketing and creative teams to obtain or update listing assets. Regularly review the online storefront to ensure that products are presented consistently and attractively. Customer Service Respond to customer enquiries and marketplace chats professionally and within platform response-time requirements. Handle questions relating to: Products
Orders
Deliveries
Promotions
Product availability
Exchanges and returns
Identify recurring customer questions or complaints and provide feedback to the wider team. Returns, Refunds & Disputes Manage online: Returns
Refunds
Exchanges
Cancelled orders
Marketplace disputes
Coordinate with the warehouse and operations teams where physical inspection or replacement of products is required. Track recurring return reasons and identify opportunities to reduce preventable returns. TikTok Shop & Live Commerce Support the operation and commercial performance of TikTok Shop and TikTok Live. Responsibilities may include: Setting up products and promotions for live sessions
Creating live-exclusive vouchers
Preparing featured-product selections
Ensuring sufficient inventory for promoted SKUs
Coordinating with live hosts
Monitoring live sales performance
Reviewing conversion and product performance following each live session
Sales & Marketplace Analysis Prepare regular reports covering performance across Shopify, Shopee, Lazada and TikTok. Monitor metrics including: Revenue / GMV
Units sold
Average order value
Conversion rate
Traffic
Promotional performance
Product performance
Return and refund rate
Voucher utilisation
Marketplace advertising performance where applicable
Identify our strongest and weakest products and recommend actions to improve performance. Competitor & Market Analysis Regularly monitor competitor brands and products across the major marketplaces. Analyse: Pricing
Promotions
Best-selling products
New product launches
Reviews
Ratings
Sales volumes where visible
Product positioning
Listing quality
Promotional mechanics
Produce simple competitor comparisons showing how our products are performing relative to the market. Identify fast-growing products, brands and marketplace trends that may represent opportunities for Unbottled. Requirements Diploma or degree in Business, Marketing, E-Commerce or a related discipline
Ideally 1–3 years of e-commerce or marketplace experience
Hands-on experience with at least two of Shopify, Shopee, Lazada or TikTok Shop
Strong Excel or Google Sheets skills
Comfortable analysing sales and product data
Strong attention to detail
Good written communication skills
Comfortable handling customer enquiries
Able to manage multiple campaigns and deadlines simultaneously
Commercially curious and interested in understanding why products sell
Experience with consumer products, lifestyle brands, retail, fashion, beauty or FMCG is an advantage. What Success Looks Like The successful candidate will progressively take ownership of Unbottled's online channels and be measured on areas including: Online sales growth
Marketplace conversion
Campaign performance
Listing accuracy and quality
Customer response time
Marketplace ratings
Return/refund management
Execution of promotional calendars
Identification of new marketplace opportunities
Quality and usefulness of sales and competitor analysis
Most importantly, we want someone who does more than administer marketplaces — we want someone who understands what is selling, why it is selling and what we should do next.