information technology (IT) analyst

About the company

At Borrowell, we?re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively.

1 in 10 Canadians use Borrowell for comprehensive credit monitoring and personalized insights. Our innovative services, including Credit Builder and rent reporting, help consumers build credit so they can unlock access to a wider range of financial products at more competitive rates. Additionally, we offer personalized financial product recommendations from Canada?s most trusted providers based on each member?s credit profile and financial goals.

Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you?re looking to join a company that?s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money.

Your tasks

About the role Borrowell is looking for a Sr. Technical GEO/SEO Specialist to help fulfill Borrowell?s mission of making people feel confident about money. You?ll own how Canadians discover us through search engines and AI answer engines like ChatGPT, Perplexity, Gemini and Google AI Overviews.

You?ll lead our organic and AI visibility strategy end to end, from working with Engineering to building content that humans and engines trust and cite, including leveraging real member stories and Borrowell?s proprietary data insights.

• AI and search visibility strategy: Own Borrowell?s SEO and GEO strategy and roadmap. Set priorities and track rankings, AI citations, and share of voice across search and answer engines.
• Technical SEO & GEO: Ensure our website is following best practices, including crawlability, indexation, JavaScript rendering, Core Web Vitals, and schema/markup across English and French pages.
• Content architecture: Design topic clusters, internal linking, and scalable page templates (e.g., product and comparison pages) structured so answer engines can extract and cite them.
• First-party content: Work cross-functionally to surface member stories and proprietary data insights. Turn them into articles, reports, and newsworthy stories that get cited.
• Industry Trends: Stay on top of developments in search, AI answer engines, social platforms and content marketing, and bring new ideas and best practices to the team

Requirements

This role is for a curious, data-driven, technically proficient person who understands content and user experience.

• Experience: 3+ years in a technical SEO/GEO/content role, with a track record of scaling content to meet business objectives and KPIs (e.g., traffic, signups, revenue)
• Storytelling: Experience with turning complex topics and data into clear, compelling stories across formats, ideally related to YMYL themes
• A clear point of view on GEO/AEO: how answer engines choose sources, and how you measure and improve citations
• Data and technical fluency: Google Search Console, GA4, Google Tag Manager, Semrush/Ahrefs, an LLM visibility tool (e.g., Profound), a BI tool like Looker, JavaScript rendering, crawl tools, schema, and ability to use dev tools to diagnose issues yourself

Nice to haves

• Experience at a fintech, financial services company, startup, or scaleup
• Experience with a headless CMS (e.g., Contentful), modern JS frameworks, bilingual (EN/FR) sites

What we offer

• The Opport