SEO & Content Marketeer DACH

As an SEO & Content Marketeer DACH at our marketing label Booking Boosters, you will ensure that more German guests spend their holidays in our clients' holiday parks, hotels, and campsites.

About your role You effortlessly combine classic search engine marketing with creative text creation and future-oriented strategies such as Generative Engine Optimization (GEO). Your clear goal: to maximize the organic visibility of our clients in the DACH market via all search and AI platforms and to convert qualified traffic into measurably higher online revenues (direct bookings). With us, you will get the freedom to fully utilize your knowledge. Together with the team, you will take responsibility for our clients and help generate more direct bookings from German vacationers via the website.

Your responsibilities More German guests: Together with the team, you will take the helm for our clients (holiday parks, campsites, and hotels) and be primarily responsible for ensuring they organically attract more vacationers from the DACH region.

SEO & Generative Engine Optimization (GEO): You develop and implement smart on-page and off-page strategies. In doing so, you not only optimize for classic Google rankings but also purposefully prepare our clients' websites for AI-driven search engines, so they are cited as primary information sources.

Content Creation & Copywriting: You write inspiring, conversion-driven texts (website copy, landing pages, blog articles) that excite holiday seekers, encourage booking, and are simultaneously optimally understood by AI models.

Keyword analyses & Content strategy: You dive deep into the search intents of the German target group, identify new content opportunities, and create editorial plans that ensure sustainable traffic – whether through classic search queries or AI prompts.

Proactive advice & strategy: As part of our specialist team, you analyze performance, follow the latest trends regarding AI Search, and actively advise our clients on how they can continue to grow organically in the DACH market.

What we offer you A good salary that matches your experience + 10% increase after the first year.

Annual salary increase.

MacBook + a large screen and an ergonomic sit-stand workstation.

Hybrid working: 60% in the office, 40% from home.

Daily communal, healthy lunch with the team.

25 vacation days

Personal development through online training and a buddy system.

An informal team with good music, our traditional Friday afternoon drinks (Vrijmibo), and regular team outings.

About Booking Boosters You will become part of Booking Boosters, the marketing label of Booking Experts. We are *the* marketing agency for the tourism sector. Our team works every day with full energy toward one goal: generating more bookings via our clients' own websites.

About Booking Experts Booking Experts is an international software platform that helps recreation companies automate all their business processes. With our products BEX PMS, CMS, and smart tools & integrations, we offer a cloud-based ecosystem that supports holiday parks and hotels in administrative, operational, and financial management.

Your profile You are a creative yet analytical marketer who effortlessly links first-class content to organic visibility data and feels at home in a down-to-earth but ambitious environment.

You have a sharp eye for industry trends and preferably already have initial experience with or a strong interest in GEO (Generative Engine Optimization) and the influence of AI on search behavior.

You have a completed HBO or WO education.

You have an excellent command of the German language and speak good English, so you can communicate with your colleagues without any problems.

You have concrete experience with SEO and creating high-quality, structured web content.

You are eager to learn, have a sense of humor, and preferably live in the Twente/Gronau border region or in the Zwolle region.

The application process Apply: Leave your details and we will review your profile.

Response: You will hear from us within 3 working days.

Interview: A first introduction at our office in Enschede.

Follow-up: A second interview about the substantive details, your experience with SEO/content (and possibly your vision on AI Search), and your approach for our clients.

Offer: We will make you a proposal to become part of our team!