Marketing Automation Specialist

As a Marketing Automation Specialist, you are the driving force behind our automated marketing processes. You ensure that campaigns are executed with optimal technical performance and build smart workflows, lead nurturing flows, and personalized customer journeys in HubSpot. You work at the intersection of Marketing, Sales, data, and technology and are given plenty of room to further develop automation, signal based marketing, and AI within Booking Experts.

What you are going to do As a Marketing Automation Specialist, you are the owner of marketing automation within HubSpot. While our Content Specialists and Performance Marketeer develop campaigns and content, you ensure that everything works smartly together behind the scenes. You build and optimize workflows that automatically guide prospects through our funnel: from initial interaction to MQL, SQL, and ultimately a commercial opportunity. In doing so, you use behavior, intent data, and other buying signals to determine which action is relevant at which moment. You work closely with our Sales Operations Specialist, who is responsible for HubSpot-governance and CRM management. Additionally, you work closely with Content, Performance Marketing, Sales, and our technical teams. Specifically, you will be involved in: Setting up and optimizing marketing campaigns, e-mail flows, and lead nurturing in HubSpot;

Building and managing workflows, lifecycle automation, lead scoring, lead routing, notifications, and task flows;

Setting up and optimizing landing pages, forms, CTAs, and lead capture flows;

Personalizing e-mails, landing pages, and other content based on persona, ICP, lifecycle phase, and behavior;

Developing automated customer journeys that align with where a prospect is in the funnel;

Further developing Signal Based Marketing, where you translate website behavior, campaign engagement, event participation, product interest, and CRM signals into automatic marketing actions and sales alerts;

Supporting Account Based Marketing (ABM) with segmentations, target account automation, and personalized campaigns;

Experimenting with and implementing AI within marketing automation, for example for predictive lead scoring, personalization, and campaign optimization;

Setting up and executing A/B tests to continuously improve conversion and engagement;

Monitoring KPIs such as MQLs, SQLs, conversion rates, CTR, and engagement, and translating these insights into concrete improvements;

Connecting HubSpot to platforms such as LinkedIn Ads, Google Ads, Slack, and other marketing tools;

Collaborating with technical teams regarding API connections and marketing integrations.

You will be given plenty of room to experiment. Do you see an opportunity to set up automation more smartly, use new signals, or apply AI practically? Then we specifically expect you to get to work on it.

What you get A good salary matching your experience + 10% salary increase after 1 year of employment;

MacBook + large screen and a modern sit-stand workstation;

Hybrid working;

Bicycle plan;

A shared lunch with the team every day;

25 vacation days and extra days off during holidays;

A lot of responsibility and freedom to further develop marketing automation within Booking Experts;

The space to experiment with new automation flows, personalization, AI, and signal based marketing;

An international working environment in which Marketing and Sales work together towards further growth within Europe.

About Booking Experts Booking Experts is an international software platform that helps recreation companies automate and improve their entire business operations. With our products BEX PMS, CMS, and smart tools & integrations, we offer a complete cloud-based ecosystem that supports holiday parks, recreation companies, hotels, and rental organizations in their administrative, operational, and financial management.

Who you are You are a technically strong marketer who gets enthusiastic about everything that happens behind a campaign. You don't just think about which message a prospect should receive, but especially about when, why, and based on which signal. You combine technical knowledge of marketing automation with commercial insight. You enjoy dissecting complex funnels, making workflows smarter, and using data to investigate where opportunities lie to increase conversion. You have at least 3 years of experience with marketing automation, preferably within SaaS or B2B;

You have deep, hands-on experience with HubSpot Marketing Hub; experience with Operations Hub and HubSpot certifications are a strong plus;

You have experience building campaigns, lead nurturing flows, lead scoring, lead routing, and automated workflows;

You understand complex B2B sales funnels and know how Marketing and Sales can work together effectively within them;

You have experience with dynamic content and personalization based on, for example, persona, lifecycle phase, and behavior;

You have experience with segmentation and preferably with Account Based Marketing;

You are familiar with signal based marketing and/or working with intent and behavior signals, or have the ambition to further develop in this area;

You have experience with A/B testing, conversion optimization, and improving automation based on data;

You have technical insight and experience with integrations between CRM and marketing platforms; knowledge of API connections is a plus;

You are analytical and can translate marketing data into concrete optimizations;

You are curious about the possibilities of AI and know how to translate new technology into practical applications;

You work easily with Content, Performance Marketing, Sales Operations, Sales, and technical teams;

You speak and write excellent English.

The application process These are the steps to your new job: Apply: Click the button and leave your details.

Response: Within 5 working days, you will hear if we are inviting you for an introduction.

First interview: An introduction with HR and the Marketing Manager to look at the mutual match.

Follow-up: A second interview with the Head of Sales & Marketing and the CCO, in which we go deeper into your experience, vision on marketing automation, and our commercial growth plans.

DISC: We use a DISC analysis to gain more insight into your communication style and collaboration within the team.

Final interview: A conversation with our CEO about the collaboration and strategic match.

Offer: We will make you a proposal to become part of our team.