Creative Brand Designer

As a Creative Brand Designer, you are the driving force behind our visual identity. You safeguard our brand, but primarily receive the space to develop it further. You translate commercial and strategic objectives into strong creative concepts and contribute your own ideas to take our communication to a higher visual level. This is emphatically a hands-on creative role: you conceive, design, and realize. From initial concept to final artwork.

What you are going to do As a Creative Brand Designer, you will get ownership over the visual identity of Booking Experts. You ensure that our brand is applied recognizably and consistently, but also dare to challenge existing choices when you see opportunities to make it stronger. You work closely with various disciplines within Marketing, including Brand, B2B Marketing, Product Marketing, Content Marketing, Social Media & Community, and Employer Branding. They come to you with commercial goals, campaigns, and content issues; you help translate these into distinctive creative work. In doing so, you are not someone who only executes a briefing. We expect you to ask questions, add ideas, and think along about how a campaign or message can make more visual impact. Specifically, you will be involved in, among other things: Safeguarding and further developing the visual identity of Booking Experts across all touchpoints;

Maintaining and improving our brand guidelines, templates, and the design system;

Developing creative concepts for international marketing campaigns, product positioning, and employer branding;

Translating commercial and strategic objectives into distinctive visual concepts;

Designing digital campaigns and marketing expressions, from initial idea to final artwork;

Developing visual assets for our website, product communication, social media, events, and other marketing channels;

Collaborating with Content Marketing and Social Media & Community to present stories in a visually strong and recognizable way;

Collaborating with Product Marketing to visualize complex product information clearly and attractively;

Thinking along with Employer Branding about the visual translation of Booking Experts as an employer;

Continuously improving composition, typography, visual language, and visual storytelling within our brand;

Experimenting with AI and modern creative tools to work faster, discover new creative possibilities, and increase the quality and consistency of our design;

Safeguarding the balance between creative quality, brand consistency, and commercial impact.

You will receive plenty of room to experiment. Do you see a new visual direction, design workflow, or AI application with which we can make our brand stronger? Then we specifically expect you to take the initiative and get to work with it.

What you get Good salary appropriate to your experience + 10% salary supplement after 1 year of employment;

MacBook + large screen and a modern sit-stand workstation;

Hybrid working;

Bicycle plan;

A shared lunch with the team every day;

25 vacation days and extra days off during holidays;

Plenty of creative freedom and ownership over the visual identity of an internationally growing SaaS brand;

Space to experiment with new design techniques, AI, and modern creative workflows;

The opportunity to exert visible influence on how Booking Experts presents itself internationally;

Extensive collaboration with various Marketing disciplines, ensuring your work appears in campaigns, product communication, social media, events, and employer branding;

An informal and ambitious team in which we work together towards growth and regularly celebrate our successes.

About Booking Experts Booking Experts is an international software platform that helps recreation companies automate and improve their entire business operations. With our products BEX PMS, CMS, and smart tools & integrations, we offer a complete cloud-based ecosystem that supports holiday parks, recreation companies, hotels, and rental organizations in their administrative, operational, and financial management.

Who you are You are a strong designer who doesn't just want to make things beautiful, but primarily wants to understand why you are making something and what it needs to achieve. You combine a strong visual sense with conceptual thinking skills and know how to translate commercial objectives into creative work that stands out and fits the brand. You do not wait until a briefing is fully worked out. You ask questions, challenge choices, and come up with ideas yourself. At the same time, you enjoy actually working out your concepts yourself and executing them well down to the last detail. You have at least 3 years of experience as a Creative Designer, Brand Designer, or Visual Designer;

Preferably, you have experience within B2B SaaS, technology, or another fast-growing organization;

You have a strong portfolio in which conceptual thinking, branding, campaigns, and digital design clearly stand out;

Experience at a creative, branding, or marketing agency is a strong plus;

You have advanced experience with Figma and modern design tools;

You have experience with Adobe Creative Suite, including Illustrator, Photoshop, and InDesign;

Experience with motion design and tools such as After Effects is a plus;

You have an excellent sense of composition, typography, visual language, and storytelling;

You can translate marketing and business objectives into strong visual concepts;

You are curious about AI and use or experiment with tools such as Figma AI, Adobe Firefly, Midjourney, ChatGPT, or similar creative tools;

You are proactive, contribute your own ideas, and dare to challenge briefings and existing creative choices;

You can independently take ownership of a creative process, from briefing and concept to execution;

You collaborate easily with different disciplines and can clearly explain your creative choices;

You understand that good design must not only be creatively strong but must also contribute to brand and commercial objectives;

You speak and write excellent English.

The application process These are the steps to your new job: Apply: Click the button and leave your details. We are, of course, also curious about your portfolio.

Response: Within 5 working days, you will hear if we invite you for an introduction.

First interview: An introduction with HR to look at the mutual match.

Follow-up: A conversation with the Marketing Manager in which we go further into your experience, creative vision, and the role you can play within our Marketing team.

Portfolio & creative case: Together we will review your portfolio and, using a creative case, show you how we work. For us, this is not just about the end result, but specifically about your ideas, choices, and creative process.

Final interview: A conversation with the CCO and Head of Sales & Marketing about the collaboration, our international ambitions, and the strategic match.

Offer: We will make you a proposal to become part of our team.