Content & Social Ads Marketeer DACH
As a Content & Social Ads Marketeer DACH at our marketing label Booking Boosters, you will ensure that more German guests spend their holidays in our clients' holiday parks, hotels, and campsites.
About your role You effortlessly combine your creativity in creating content with data-driven social media strategies. Your clear goal: to tangibly strengthen our clients' brands in the DACH market, appeal to the target audience on the right channels, and convert qualified traffic into measurably higher online revenues (direct bookings). With us, you will get the freedom to fully utilize your knowledge. Together with the team, you will take responsibility for our clients and help generate more direct bookings from German holidaymakers.
Your responsibilities More German guests: Together with the team, you will take the helm for our clients (holiday parks, campsites, and hotels) and be personally responsible for ensuring they attract more holidaymakers from the DACH region through social media and strong content.
Content Creation & Copywriting: You write and devise inspiring, conversion-driven content – from social media posts and ad-copy to landing pages and newsletters – that appeals to and excites holiday seekers.
Social Media Advertising: You create, manage, and optimize targeted Social Ads (e.g., on Meta, TikTok), reaching exactly the right target audience and thus getting the absolute maximum out of our clients' budgets.
Creative Testing & Analysis: For you, content is not only creative but also measurable. You analyze campaign data, perform A/B tests on creatives and texts, and use these insights to continuously improve performance.
Proactive advice & strategy: As part of our specialist team, you analyze social performance, actively advise our clients on new trends, and largely shape the content and social media strategy for the DACH market.
What we offer you A good salary that matches your experience + 10% increase after the first year.
Annual salary increase.
MacBook + a large screen and an ergonomic sit-stand workstation.
Hybrid working: 60% in the office, 40% from home.
Daily communal, healthy lunch with the team.
25 vacation days
Personal development through online training and a buddy system.
An informal team with good music, our traditional Friday afternoon drinks (Vrijmibo), and regular team outings.
About Booking Boosters You will become part of Booking Boosters, the marketing label of Booking Experts. We are *the* marketing agency for the tourism sector. Our team works every day with full energy towards one goal: generating more bookings via our clients' own websites.
About Booking Experts Booking Experts is an international software platform that helps recreation companies automate all their business processes. With our products BEX PMS, CMS, and smart tools & integrations, we offer a cloud-based ecosystem that supports holiday parks and hotels in their administrative, operational, and financial management.
Your profile You are a creative marketer who effortlessly links strong messages and attractive design to performance data from ad campaigns, loves tangible results, and feels at home in a down-to-earth but ambitious environment.
You have a completed HBO or WO education.
You have excellent command of the German language and speak English well, so you can communicate with your colleagues without any problems.
You have concrete experience in the field of content creation (copywriting) and with setting up and optimizing Social Media Ads (e.g., Meta Ads Manager).
You are eager to learn, have a sense of humor, and preferably live in the Twente/Gronau border region or in the Zwolle region.
The application process Apply: Leave your details and we will review your profile.
Response: You will hear from us within 3 working days.
Interview: A first introduction at our office in Enschede.
Follow-up: A second interview about the substantive details, your experience with content/Social Ads, and your approach for our clients.
Offer: We will make you a proposal to become part of our team!