Head Of Client & Strategy

Bmo Talent ConsultsLagosroam-ngpublished 10/21/2026

Must-have:Lead

Client Relationship & Account Leadership

Build and maintain strong, long-term relationships with key clients, acting as the primary point of contact for strategic discussions and major account decisions.
Understand clients' business objectives, brand positioning, target audiences, market challenges, and growth priorities.
Lead client meetings, presentations, strategic reviews, campaign discussions, and business performance updates.
Manage client expectations, resolve escalated concerns, and ensure consistent delivery of high-quality service.
Identify opportunities to deepen existing client relationships, expand account scope, and increase client retention.
Ensure client feedback is properly documented, communicated, and translated into actionable improvements.

Marketing Strategy & Brand Development

Develop integrated marketing and communication strategies aligned with clients' commercial objectives and brand goals.
Translate client briefs into clear strategic directions, campaign concepts, creative briefs, and execution plans.
Lead brand positioning, audience segmentation, consumer insight development, messaging strategy, and campaign planning.
Conduct market research, competitor analysis, trend monitoring, and audience analysis to identify opportunities for clients.
Work closely with creative, digital, content, media, and production teams to ensure strategic alignment across all campaign deliverables.
Challenge conventional thinking and bring fresh, commercially relevant ideas to client solutions.

Campaign Planning & Execution

Oversee the development and execution of integrated campaigns across relevant channels, including digital marketing, social media, content, advertising, experiential marketing, and other brand communication platforms.
Ensure campaign briefs, objectives, deliverables, timelines, and success metrics are clearly defined before execution.
Collaborate with internal teams to ensure campaigns are delivered on time, within agreed budgets, and to the expected quality standards.
Review campaign concepts, presentations, proposals, and strategic recommendations before they are presented to clients.
Monitor campaign performance and recommend improvements based on data, client feedback, and business outcomes.
Manage competing priorities across multiple accounts while maintaining consistency and attention to detail.

Team Leadership & Cross-Functional Collaboration

Provide strategic direction and leadership to client service, account management, and strategy personnel.
Coordinate with creative directors, art directors, digital marketing specialists, content creators, videographers, and other relevant teams to ensure seamless campaign delivery.
Set clear expectations, responsibilities, timelines, and performance standards for team members.
Foster collaboration between strategy and execution teams to ensure creative ideas remain aligned with client objectives.
Review team outputs, provide constructive feedback, and support the development of high-performing client service and strategy functions.
Proactively identify operational bottlenecks and implement solutions that improve efficiency and service delivery.

Business Development & Commercial Management

Identify opportunities to grow existing accounts and contribute to new business acquisition.
Lead or support the development of pitches, proposals, presentations, credentials decks, and strategic recommendations for prospective clients.
Contribute to client retention, revenue growth, account profitability, and the overall commercial performance of the agency.
Work with management to develop account plans, service offerings, and strategic growth opportunities.
Monitor project budgets, resource allocation, scope changes, and deliverables to minimise cost overruns and protect profitability.
Support negotiations, scope definition, and the preparation of client-facing recommendations where required.

Performance Measurement & Reporting

Define relevant campaign objectives, key performance indicators (KPIs), and measurement frameworks with clients and internal teams.
Track client satisfaction, campaign effectiveness, account growth, retention, and delivery performance.
Prepare and present strategic reports, campaign reviews, and recommendations to clients and management.
Use data, research, and performance insights to improve campaign effectiveness and inform future strategy.
Ensure lessons learned from completed projects are documented and applied to future engagements.