Social Media & Lead Generation Specialist

We are a looking for a creative and results-driven Social Media, AI Content & Lead Generation Specialist. Your main mission will be to build and manage our social media presence, create high-quality content using AI tools, and generate qualified leads for our recruitment business. Key Responsibilities:

• Manage and grow our Facebook, Instagram, TikTok and LinkedIn accounts.
• Create engaging short-form videos, Reels, posts and other social media content.
• Use AI tools to create video concepts, scripts, visuals, voiceovers and marketing content.
• Edit professional short-form videos using CapCut, Adobe Premiere Pro or similar tools.
• Create Arabic and English content for different target audiences.
• Develop content targeting Arabic-speaking truck drivers living in the United States.
• Generate qualified US truck driver leads through social media, paid advertising and online communities.
• Create content and campaigns to attract English-speaking recruitment candidates in Egypt.
• Plan, launch and optimize Meta/Facebook/Instagram advertising campaigns.
• Test different creatives, audiences and campaigns to improve lead generation results.
• Track leads, cost per lead, campaign performance and conversion results.
• Work closely with our recruiting team to understand lead quality and improve campaigns.

This is a performance-focused position. We are not looking only for followers, views or likes — we are looking for someone who can turn content and advertising into qualified leads and measurable business results.

• Strong English and Arabic communication skills.
• Hands-on experience in Social Media Marketing and Content Creation.
• Experience using AI tools for content creation, video production, scripts, visuals or voiceovers.
• Strong knowledge of ChatGPT and other Generative AI tools.
• Video editing skills using CapCut, Adobe Premiere Pro or similar software.
• Experience creating Reels, TikTok and other short-form video content.
• Good understanding of Meta Ads / Facebook & Instagram advertising.
• Understanding of lead generation and performance marketing.
• Ability to create and test different marketing creatives.
• Basic understanding of marketing analytics, CPL and campaign performance.
• Creative mindset with strong attention to detail.
• Ability to work independently and meet performance targets.
• Previous experience generating leads through social media is highly preferred.
• Experience marketing to US audiences is a strong advantage.
• Portfolio or examples of previous social media/video work are required.

Important: Candidates should be comfortable using AI as part of their daily content creation workflow.