Content & Live Streaming Specialist – Renewable Energy
About BlueWave Energy
BlueWave Energy is a Chinese renewable energy EPC company operating in Nigeria, providing integrated solar, battery storage and energy solutions for residential, commercial and industrial customers.
We are expanding our digital marketing team and looking for a Content & Live Streaming Specialist who can combine creativity with data-driven execution.
This role is responsible for creating engaging renewable energy content, managing live streaming activities, improving audience engagement, and supporting customer acquisition through social media platforms.
Responsibilities
Content Creation & Platform Operations
- Plan, create and publish high-quality content across TikTok, Facebook, Instagram and X.
- Produce short videos, images, scripts and educational content related to solar energy, battery storage and renewable energy solutions.
- Develop content ideas based on customer interests, market trends and platform performance data.
- Manage monthly content calendars and ensure consistent publishing.
Live Streaming Operations
- Plan and execute regular LIVE streaming sessions on social media platforms.
- Prepare live topics, scripts, product demonstrations and audience engagement activities.
- Host or support LIVE sessions to increase total viewers and interaction.
- Analyze LIVE performance data and continuously improve streaming strategies.
Performance Analysis & Growth
- Monitor content performance including views, engagement, comments, shares and audience response.
- Analyze organic content performance separately across TikTok, Facebook and Instagram.
- Use data insights to improve future content strategies.
- Work with sales and marketing teams to convert digital traffic into customer inquiries.
- Prepare weekly performance reports based on platform data.
Requirements
- 2+ years of experience in content creation, social media operations, digital marketing or live streaming.
- Proven experience managing TikTok, Facebook, Instagram or similar platforms.
- Strong skills in video production, editing and content planning.
- Experience with LIVE streaming preparation, hosting or audience interaction.
- Ability to analyze social media data and improve content performance.
- Creative mindset with strong communication skills.
- Comfortable appearing on camera.
- Experience with renewable energy, technology products or consumer products is an advantage.
Preferred Skills
- Experience with TikTok LIVE Center or Facebook LIVE.
- Experience using CapCut, Premiere Pro or similar editing tools.
- Understanding of organic content growth strategies.
- Experience generating customer inquiries through social media.
Performance Expectations
The role will be measured through:
Content Performance
- Organic views growth
- Valid content output
- Platform performance (TikTok, Facebook, Instagram separately)
LIVE Performance
- Number of completed LIVE sessions
- Total viewers
- Audience engagement rate
- Comments and shares
Business Impact
- Quality customer inquiries generated from content activities
- Cooperation with sales team for lead conversion
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