Product Line Manager (M/F)
Job Title
Product Line Manager
Job Purpose
The Product Manager acts as an interface between production teams and sales teams by following the product from its design to its delivery into commercial channels. They maintain constant vigilance to offer new products and services.
Description of Significant Activities
Market study and analysis Definition and implementation of the product offering Execution and monitoring of the product offering's operational plan Professional Skills
Technical:
Ensure marketing intelligence (market status, consumer needs, competition) Define product characteristics Write technical specifications Establish manufacturing modalities (in connection with production) Consult and select suppliers and subcontractors Develop the marketing plan for the product or range Design the "media plan" for the product's market launch Analyze sales of existing products and propose adjustments (price changes or sales arguments, promotional campaigns, etc.) Provide technical support to the sales network Comply with social legislation and commercial law
Transversal:
Practice English Utilize IT and digital tools Use communication tools Conduct project management Deploy problem-solving methods
Behavioral:
Demonstrate agility and proactivity in their approach Adapt to change, uncertainty, and complexity Understand relational and power dynamics within the company Take multiple parameters into account simultaneously in analyses and decisions Demonstrate open-mindedness and impartiality by being factual Develop empathy and positive listening Maintain assertive relationships with various stakeholders