Brand Manager TECNIUM (M/F)
Drive the development of a strategic brand and contribute to making TECNIUM the benchmark for technical parts and consumables for two-wheel professionals!
Reporting to the VP Brand & Products Parts & Accessories, you will take responsibility for the development of the TECNIUM brand, an essential brand for technical parts and consumables intended for motorized two-wheel professionals.
As a true conductor, you will define the brand strategy, manage its offering, develop its commercial performance, and support its growth in European markets. You will intervene across the entire product life cycle, from market analysis to the launch of new products, including pricing, marketing actions, and performance monitoring.
To successfully carry out your missions, you will work in close collaboration with the sales, marketing, purchasing, supply chain, data/catalogue, e-commerce, and customer service teams, as well as with our European subsidiaries and our supplier partners.
In this regard, you will: Define and implement the development strategy for the TECNIUM brand.
Manage brand performance by analyzing sales, profitability, market trends, and growth opportunities.
Develop and optimize product ranges by identifying customer needs and market evolutions.
Define pricing strategies to ensure the right balance between competitiveness, perceived value, and profitability.
Coordinate new product launches and marketing actions in collaboration with internal teams.
Contribute to the development of sales materials and sales support tools intended for teams and distributors.
Monitor issues related to product quality, compliance, and field feedback to continuously improve the TECNIUM offering.
Facilitate exchanges with sales teams, European subsidiaries, suppliers, and partners to ensure a common vision of brand priorities.
Represent TECNIUM at trade fairs, events, supplier meetings, or field operations.
Your profile: With a background of Bac+2 to Bac+5 in marketing, commerce, product management, or a technical field, you have a successful experience of 3 to 5 years in the motorized two-wheel universe.
You possess a good knowledge of the motorcycle, scooter, and ATV market, as well as technical parts and consumables. Your approach is simultaneously product-oriented, business-oriented, and customer satisfaction-oriented.
Recognized for your analytical skills, organizational sense, and initiative, you know how to manage several projects simultaneously and unite various stakeholders around common objectives.
You are proficient in English (minimum C1 level) to operate in an international environment.
Proficiency in Microsoft Office tools and an ERP such as SAP is a real asset.
What you gain by working for Bihr: A strategic position with a high level of autonomy and responsibility.
The opportunity to manage a recognized brand with high development potential.
A stimulating international environment, interacting with our European subsidiaries and our suppliers.
Varied missions combining strategy, product development, marketing, and commercial performance.
The possibility of teleworking up to 2 days per week.
An environment that values passion for motorcycles and two-wheel culture.
Occasional travel in France and internationally is to be expected.
We offer an attractive compensation package, including a gross annual salary between €35,000 and €45,000 depending on profile and experience, supplemented by a profit-sharing and incentive scheme.
If you recognize yourself in this description, we look forward to receiving your application! The position is a full-time CDI, located in Bartenheim (near Mulhouse and Basel).