Cross-sell Manager

We are a company providing outsourcing services for businesses. We specialize in customer support, IT services, and consulting support in the field of marketing. We help partners build effective processes and ensure high-quality service for clients.

Currently, we are looking for a Cross-Sell Manager to join the team of one of our international iGaming projects.

The main task is to analyze the customer base, identify opportunities for user re-engagement, and offer them relevant products and personalized offers. We are looking for a specialist who knows how to work with data, understands the principles of customer retention and reactivation, and is capable of launching effective communication campaigns.

Analysis of the customer base and segmentation of users by activity level, interests, and behavior.

Identifying the reasons why customers stopped using specific products or services of the company.

Searching for opportunities for user re-engagement and promotion of other company products.

Development of reactivation and cross-selling strategies for different customer segments.

Formation of personalized offers taking into account the needs, interests, and previous activity of customers.

Launching communication campaigns via email newsletters, calls, notifications, and other available channels.

Creation of special offers, bonuses, and promo activities to return and re-engage users.

Tracking campaign results and adjusting the strategy based on the data obtained.

Conducting A/B tests of offers, messages, and communication channels.

Interaction with Marketing, CRM, Sales, Support, and VIP teams to develop effective communication scenarios.

Collection and analysis of feedback to improve service, user experience, and prevent further customer churn.

Preparation of regular reports on conducted campaigns and achieved results.

Experience in the iGaming sector will be an advantage.

Experience in sales, retention, reactivation, or cross-selling.

Understanding the principles of customer base segmentation and the formation of personalized offers.

Experience working with CRM systems and platforms for managing customer communications.

Strong analytical skills: ability to work with data, analyze customer behavior, and identify reasons for decreased activity.

Experience with email marketing and understanding the principles of reactivation mailings.

Experience with email marketing platforms, such as Mailchimp or UniSender, will be an advantage.

Proficiency in Excel and Google Sheets, as well as experience working with customer databases.

Experience with analytical and BI tools, such as Google Analytics or Microsoft Power BI, will be an advantage.

Ability to evaluate campaign effectiveness and work with established KPI.

English proficiency at B2–C1 level.

💰 Competitive salary: fixed rate + bonuses based on KPI performance.

🌞 Work in a modern office in Yerevan.

🏢 Work in an actively developing company with large-scale international projects.

📈 Wide opportunities for career and professional growth.

🎉 Corporate events and team buildings.

✔️ 5/2 work schedule.