DIGITAL MARKETING EXECUTIVE

Job Responsibilities:

• Plan, create and manage digital content for the company’s social media platforms, including Facebook and TikTok.
• Develop ideas and concepts for short-form videos, promotional content and product-related campaigns.
• Coordinate and participate in photo and video shoots for furniture products, promotions and company branding.
• Manage and monitor digital advertising campaigns on Facebook, TikTok and other relevant platforms.
• Monitor campaign performance, website/social media traffic, engagement and other key marketing metrics.
• Review advertising performance and make adjustments to improve reach, engagement and campaign effectiveness.
• Conduct market research and monitor competitors’ advertising activities, promotions, content and market trends.
• Identify current social media trends and recommend suitable content or promotional ideas for the company.
• Support the planning and execution of online marketing campaigns, seasonal promotions and product launches.
• Maintain the company’s social media presence and ensure content is updated regularly and consistently.
• Prepare basic marketing performance reports and provide updates on campaign results and competitor activities.
• Work closely with management and the sales team to support the company’s marketing and business objectives.
• Perform other marketing-related duties as assigned by management.

Job Requirements

• Diploma or Degree in Marketing, Digital Marketing, Business, Mass Communication, Media Studies or a related field.
• Minimum 2 years of relevant working experience in digital marketing, social media marketing or a related role.
• Experience in managing social media platforms such as Facebook and TikTok.
• Familiar with digital advertising, social media analytics and campaign performance monitoring.
• Basic knowledge of content creation, including photo and video shooting for social media.
• Able to generate creative ideas for social media content, promotional campaigns and short-form videos.
• Able to conduct market research and monitor competitors, industry trends and consumer behaviour.
• Good communication and interpersonal skills.
• Able to work independently and manage multiple marketing tasks in a fast-paced retail environment.
• Basic knowledge of photo/video editing tools or design software will be an advantage.