Senior Executive / Manager, Engagement & Experience (Community Outreach & Activations)

About the company

As a Senior Executive / Manager, Engagement & Experience (Community Outreach & Activations) at BCRS Ltd, you will drive community engagement, coordinate ground activations and manage producer and retailer communications to strengthen participation in the Beverage Container Return Scheme (BCRS) and improve the overall return experience.

Your tasks

You will work closely with community organisations, industry partners, retailers, return point operators and internal teams to deliver outreach initiatives and address operational challenges. As part of a quick response team, you will also support on-site coordination and the timely resolution of emerging ground issues.

Roles & Responsibilities

• Plan, coordinate and execute community outreach programmes, roadshows and ground activations to promote awareness, participation and good return habits.
• Identify and develop engagement opportunities with community organisations, schools, retailers, industry partners and other stakeholders.
• Coordinate activation logistics, including venues, manpower deployment, equipment, publicity materials and vendor management.
• Support the development of interactive activities, demonstrations and educational materials tailored to different audience segments.
• Oversee on-site execution to ensure activities run smoothly and deliver a positive participant experience.
• Gather ground feedback, track engagement outcomes and recommend improvements to future activations.
• Serve as a key coordination point for retailer communications, including operational updates, advisories and engagement materials.
• Develop and maintain producer and retailer communication channels, such as email circulars, WhatsApp updates, briefing materials and FAQs.
• Work with retailers and return point operators to address recurring operational concerns and improve the consumer experience at return points.
• Be part of a quick response team supporting on-site response to ground issues, operational incidents and public feedback relating to Return Right machines and return points.
• Carry out other duties as assigned.

Requirements

• Diploma or degree in Business, Marketing, Events Management or a related discipline.
• Preferably 2–5 years' experience in community engagement, stakeholder management, events, communications or operations coordination.
• Good organisational and project management skills, with the ability to manage multiple activities and competing priorities.
• Good interpersonal and communication skills, with the ability to engage retailers, community partners and members of the public.
• Resourceful, adaptable and solutions-orientated, with sound judgement and composure when handling urgent or sensitive situations.
• Willing and able to work weekends and outside regular office hours when required for community events, ground activations and urgent operational matters.
• Comfortable working hands-on and on the ground in a fast-paced environment.
• Proficient in Microsoft Office, particularly PowerPoint, Excel and Word.