Ads Manager

Responsibilities

Campaign Strategy & Execution: Design and launch comprehensive paid advertising strategies across platforms like Meta (Facebook/Instagram), TikTok, LinkedIn, and X.  Budget & Bidding Management: Manage daily/monthly ad spend, allocate budgets across campaigns, and oversee bid management to hit specific KPIs (e.g., CPA, CPL, ROAS) Audience Targeting: Build targeted audience segments using custom audiences, lookalikes, and pixel data. A/B Testing & Optimization: Continuously test ad copy, formats (video, carousel, static), and landing pages to improve ad relevance scores and conversion rates. Creative Briefing: Collaborate with designers and content creators to produce platform-specific ad creatives that drive engagement and action. Reporting & Analytics: Track, analyze, and report on key metrics (CTR, CPC, Conversion Rates) and provide actionable insights for campaign improvements. Platform Updates: Stay ahead of social media algorithm updates, ad policies, and emerging trends.

Requirement:

Proven experience running successful, data-driven paid social media campaigns (typically 2-4 years in digital marketing or media buying). Advanced knowledge of Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and Google Analytics. Analytical Skills: Strong ability to interpret data, calculate ROI, and translate metrics into actionable strategies.  Excellent copywriting skills with the ability to write persuasive, compelling ad hooks and CTAs. Professional certifications like Meta Certified Digital Marketing Associate or Google Ads Certification are highly preferred. 

KPIs (Key Performance Indicators):

ROAS (Return on Ad Spend) CPA / CPL (Cost Per Acquisition / Cost Per Lead) CTR (Click-Through Rate) Conversion Rate