Digital Strategist

About the company

Company Description Berth Technologies is an information technology company that delivers cutting-edge solutions through a skilled team and structured methodology. Drawing on over 15 years of combined experience, the company focuses on precision, commitment, and innovative thinking to create impactful results. Berth Technologies has partnered with businesses and individuals across software development, website design, graphics design, and photography, emphasizing high-quality execution. Founded in 2011, the company has grown alongside evolving technologies and development practices, using both current and emerging tools to provide clients with modern, effective solutions. Team members join a creative environment that values continuous learning and practical problem-solving.

Your tasks

Role Description The Digital Strategist is a full-time, hybrid role based in Lagos State, Nigeria, with flexibility for partial work from home. This role involves developing and executing digital strategies that support client and internal business objectives across websites, social media, and other digital channels. Day-to-day responsibilities include analyzing web and campaign performance data, identifying trends, and recommending optimizations to improve reach, engagement, and conversions. The Digital Strategist will collaborate with designers, developers, and content teams to plan and manage digital projects, ensure timely delivery, and maintain consistent brand messaging. Additional tasks include monitoring market and industry trends, presenting strategy reports to stakeholders, and helping refine Berth Technologies’ digital presence.

Requirements

• Candidates should possess strong skills in Digital Strategy and Digital Marketing to plan and execute integrated online campaigns.
• Candidates should possess skills in Social Media Marketing to manage and optimize brand presence across key social platforms.
• Candidates should possess skills in Web Analytics to interpret data, generate insights, and measure campaign performance.
• Candidates should possess skills in Project Management to coordinate digital initiatives, manage timelines, and collaborate with cross-functional teams.
• Strong analytical and problem-solving abilities, with attention to detail and a data-informed approach to decision-making.
• Excellent written and verbal communication skills, with the ability to explain complex concepts clearly to non-technical stakeholders.
• Experience with common digital tools and platforms (e.g., Google Analytics, social media management tools, CMSs) is highly beneficial.
• Bachelor’s degree in Marketing, Communications, Business, Information Technology, or a related field, or equivalent practical experience.
• Prior experience in a digital strategy or digital marketing role within a tech or creative agency environment is an advantage.

Other

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