Senior Digital Campaign Strategist Executive [CCP for Digital Advertising and Marketing Professionals]

Job Summary

We are seeking a Senior Digital Campaign StrategistExecutive to lead the planning, execution and optimisation of data-drivendigital marketing campaigns across platforms such as TikTok and Xiaohongshu,while supporting clients in achieving stronger brand awareness, engagement,leads and conversions.

Key Responsibilities

• Develop and implement integrated digital campaign strategies based on client objectives, target audiences and market trends.
• Plan campaign concepts, content direction, media budgets, timelines, KPIs and performance targets.
• Lead digital advertising campaigns across TikTok and other relevant platforms.
• Develop and manage social media, content marketing, KOL/KOC and influencer campaigns.
• Conduct audience, competitor and market research to identify growth opportunities and campaign insights.
• Monitor campaign performance and analyse key metrics such as reach, engagement, leads, conversions, cost per acquisition and ROI.
• Continuously optimise campaigns, advertising budgets, targeting, content and creative approaches to improve results.
• Work closely with clients, designers, content creators, KOLs and internal teams to ensure campaigns are delivered on time and according to objectives.
• Prepare campaign reports, performance reviews and strategic recommendations for clients and management.
• Identify emerging digital marketing trends, platform updates, content formats and new advertising opportunities.
• Provide guidance and coaching to junior digital marketing team members and support the improvement of internal campaign processes.