Brand Marketing Executive

Responsibilities:

Marketing Execution:

Execute marketing strategies, campaigns, product launches, promotions, and brand activations. Support the planning and development of content for advertisements and promotional materials. Track and analyze campaign engagement and performance. Identify opportunities to improve reach, engagement, leads, and conversions. Collaborate with the team to ensure marketing initiatives are executed effectively and on schedule.

Brand Strategy & Visibility:

Support the execution of the brand strategy across all digital and physical platforms. Maintain consistency in brand voice, identity, messaging, and visual aesthetics. Develop creative strategies to increase brand awareness and visibility. Monitor industry trends, emerging opportunities, and competitor activities. Ensure all marketing and communication materials consistently reflect the brand's positioning.

Content Creation & Community Building:

Create, coordinate, and manage engaging content for Instagram, TikTok, and other relevant platforms. Develop and maintain a consistent content calendar and posting schedule. Capture behind-the-scenes studio moments, makeup transformations, product features, customer experiences, and other brand moments. Write compelling, brand-aligned captions and storytelling content. Actively engage with the online community and build meaningful relationships with the audience. Monitor audience feedback, comments, messages, and engagement to identify opportunities for growth. Collaborate with the creative team to produce engaging short-form video and social media content.

Partnerships & Collaborations:

Identify relevant influencers, content creators, beauty professionals, and potential brand partners. Support outreach, communication, and coordination for partnerships and collaborations. Support influencer gifting, PR packages, campaigns, pop-ups, and brand activations. Build and maintain positive relationships with creators, influencers, and strategic partners.

Requirements:

Bachelor's degree in  Marketing, Brand Management, Mass Communications , or a related field. Minimum of  3 years' experience  in marketing, brand management, digital marketing, or a similar role. Experience within the  beauty, cosmetics, fashion, or lifestyle industry  is an added advantage. Strong passion for beauty, branding, storytelling, and content creation. Strong understanding of social media platforms, particularly  Instagram and TikTok . Experience creating, editing, and managing social media content. Creative thinker with the ability to develop and execute fresh content ideas. Strong written and verbal communication skills. Excellent organizational skills and strong attention to detail. Knowledge of  Meta Ads, Google Analytics, and Email Marketing . Ability to work independently while also collaborating effectively with a team. Must have completed  NYSC .Must be available for a  full-time, on-site role . Selected candidate must be available to  resume immediately .

Compensation & Benefits:

Salary based on experience and qualifications. Performance-Based Bonuses tied to results and business growth HMO/Health Insurance provided as part of the employee benefits package. Opportunities for professional development and career growth within the organization. A creative and collaborative work environment within the beauty industry.