Business Analyst (Digital Analytics & BI) - Project (Hybrid)

We are looking for a Business Analyst to join a project within the Digital Analytics & BI team, focusing on the analysis of user behavior across digital channels (Web and App).

Their main mission will be to detect opportunities for improvement in the customer experience and optimize E-Commerce indicators, participating end-to-end in the measurement cycle: from the definition of tracking to the analysis and visualization of data for decision-making.

Main responsibilities

• Define and document digital measurement strategies (Web and App tagging).
• Coordinate technical implementation with development teams.
• Implement tags, pixels, and events using Google Tag Manager.
• Analyze data to detect frictions in the conversion funnel.
• Build and maintain dashboards in Looker, Looker Studio, and BigQuery.
• Continuously monitor the purchase funnel in e-commerce.
• Propose improvements in conversion, efficiency, and user experience (UX).
• Execute tagging QA to ensure data quality.

Requirements

Minimum of 1 year of experience in Digital Analytics, CRO, BI, or Data roles.

Tools (intermediate or advanced level):

• Google Analytics (GA4)
• Google Tag Manager (implementation and debugging)
• BigQuery
• Looker / Looker Studio

Technical:

• Intermediate SQL

Desirable:

• knowledge of JavaScript (GTM) and/or Python

Languages:

• Intermediate English (technical reading and writing)

-Requirements-

• Minimum education: University / I.P. / C.F.T.
• 1 year of experience

Keywords: negocio, business, analista, analyst, online, project