Ad Sales Planner
JOB DETAILS Role: Ad Sales Planner Contract Type: Permanent, Full-Time Location: Singapore Working Rights: Candidates must be legally authorised to work in Singapore without requiring visa sponsorship or work pass support. WE ARE BBC STUDIOS A globally renowned media company borne of the BBC. We make and distribute the world's most sought-after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world. PURPOSE OF THE ROLE The Ad Sales Planner is a critical member of the APAC Advertising Sales team, supporting revenue growth across BBC Studios' portfolio of television, digital, audio, sponsorship, branded content and audience solutions. Working closely with sales, clients, agencies and internal stakeholders, the role supports the full advertising sales cycle, from proposal development and campaign planning through to execution, reporting and post-campaign analysis. The APAC region presents a significant growth opportunity through a dual-pronged strategy of expanding our base of premium television advertisers while accelerating growth across BBC Studios' evolving digital, audience, data and content marketing solutions. As a result, this role plays an important part in helping clients better understand and access BBC Studios' unique audiences, premium content environments and advertising capabilities. The successful candidate will combine strong commercial acumen, attention to detail and client management skills with a passion for media, content, audience insights and advertising innovation. They will become a trusted partner to the sales team, supporting business growth while ensuring the highest standards of campaign execution and client service. YOUR KEY RESPONSIBILITIES AND IMPACT
- Commercial Sales Planning & Client Solutions (55%)
Support the APAC Advertising Sales team in developing strategic advertising solutions that drive revenue growth across television, digital, audio, sponsorship, branded content and audience-led opportunities. Develop compelling media plans, presentations and commercial proposals in response to client and agency briefs. Translate client marketing objectives into integrated advertising solutions leveraging BBC Studios' content, audience and platform capabilities. Partner with Sales, Insights, StoryWorks and other internal stakeholders to deliver competitive and commercially effective recommendations. Support proactive pitches and business development initiatives designed to grow revenue and expand advertiser relationships. Identify opportunities to introduce clients to BBC Studios' growing suite of audience, data, content and digital advertising solutions. Review inventory availability and recommend effective advertising, sponsorship and content-led opportunities. Ensure proposals are commercially sound, accurately costed and aligned with sales objectives. Support programmatic advertising opportunities and act as a point of contact for agency trading desks where required. Assist in creating best-in-class sales material that positions BBC Studios as a premium advertising partner across APAC. Act as a trusted commercial partner to the sales team, anticipating client needs and delivering responsive support throughout the sales process.
- Campaign Management & Client Service Excellence (30%)
Manage the successful implementation, delivery and optimisation of campaigns while providing exceptional support to clients, agencies and internal stakeholders. Coordinate campaign setup and execution with Ad Operations, StoryWorks, Compliance and other business functions. Manage campaign bookings, insertion orders, sponsorship documentation and internal approval processes. Liaise with clients and agencies to ensure all creative materials and campaign assets are received, approved and delivered on schedule. Monitor campaign performance and identify optimisation opportunities to maximise campaign outcomes. Provide timely communication and support throughout the campaign lifecycle. Troubleshoot campaign delivery issues in partnership with operational teams and communicate resolutions to stakeholders. Prepare campaign performance reports, transmission reports and post-campaign reviews. Ensure campaigns are delivered in accordance with contractual commitments and client expectations. Build strong day-to-day relationships with agencies, advertisers and regional sales representatives. Act as a reliable first point of contact for campaign-related enquiries and operational support.
- Commercial Reporting, Sales Operations & Business Support (15%)
Provide accurate reporting, financial coordination and operational support to enable effective decision-making and seamless commercial execution. Prepare and distribute campaign performance reports, post-campaign analyses, transmission reports and revenue tracking updates. Support the sales team with audience insights, market intelligence and competitor monitoring to strengthen client conversations and commercial outcomes. Partner closely with Finance to support billing accuracy, invoice reconciliation, revenue recognition processes and client payment enquiries. Coordinate client onboarding requirements and ensure all necessary commercial documentation, contracts and compliance processes are completed. Maintain accurate information across CRM, booking, reporting and sales management systems. Support regional business reporting requirements and sales administration processes. Ensure consistency with BBC Studios' commercial policies, reporting standards and product messaging across APAC. Contribute to continuous improvement initiatives that enhance operational efficiency and sales effectiveness.
Success Measures The Ad Sales Planner will be successful when they: Deliver high-quality, strategic media plans that contribute to revenue growth across APAC. Become a trusted commercial partner to the sales team and a valued contact for clients and agencies. Contribute to the growth of both premium television advertising and emerging digital, audience and content-led revenue streams. Maintain high standards of campaign delivery, reporting accuracy and client satisfaction. Drive operational excellence through efficient processes, accurate forecasting and strong financial coordination. Provide actionable insights that strengthen BBC Studios' commercial proposition and market position. Support the achievement of regional revenue targets through outstanding planning, execution, campaign servicing and stakeholder management.
YOUR SKILLS AND EXPERIENCE Essential Bachelor's degree or equivalent professional experience. Experience within a media owner, publisher, agency or advertising environment preferred. Strong interest in media, advertising, content marketing and audience strategy. Excellent organisational, administrative and project management skills. Strong attention to detail and ability to manage multiple priorities simultaneously. Excellent written and verbal communication skills. Commercially minded with strong analytical and problem-solving abilities. Numerate and data-driven, with advanced proficiency in Microsoft Excel and PowerPoint. Ability to interpret campaign performance data and convert insights into actionable recommendations. Strong stakeholder management skills with the ability to collaborate across multiple teams and markets. Self-starter with a proactive, solutions-oriented mindset. Ability to work independently while contributing effectively within a collaborative team environment. Fluent written and spoken English.
Desirable Experience in digital advertising, broadcast advertising, audio advertising or programmatic media. Understanding of media planning, campaign management or advertising operations. Familiarity with audience measurement, analytics and reporting platforms. Knowledge of branded content, sponsorship and content marketing solutions. Experience working with CRM, ad-serving, booking or sales management systems. Additional APAC language capabilities are advantageous. Passion for media, technology and emerging advertising trends.