Area Sales Manager Stuttgart (m/w/d)

BacardiStuttgartstepstonepublished 09/12/2026
Machine translation — original language: German.Show original

Introduction

Become part of our Sales team and actively shape market development in German retail for the Stuttgart region. As an Area Sales Manager (ASM), you are responsible for the successful implementation of our brand and sales strategy in the LEH, Getränkeabholmarkt (GAM), and Cash & Carry channels. With us, you will receive the freedom to take on responsibility, make decisions on-site, and independently develop your territory – with a clear focus on growth, visibility, and excellence in execution.

Even Don Facundo Bacardí revolutionized the world of rum with his pioneering spirit – this spirit continues to drive us today to repeatedly inspire our most demanding connoisseurs, our consumers.

If you have the courage to be different and take new paths, if you are ready to contribute your ideas and inspire others, then you have come to the right place.

Tasks

  • Independent support, consultation, and further development of your customers in LEH, GAM, and C&C
  • Ensuring optimal distribution, availability, and shelf placement of our brands
  • Planning and implementation of secondary placements, promotions, and brand activations
  • Management and support of promotional measures for sustainable sales increases
  • Active participation in trade-specific talons, tenders, and specialist trade fairs
  • Continuous optimization of territory management based on priorities, data, and clear goals
  • Maintenance of reporting as well as independent organization of administrative tasks

Profile

  • Completed studies or commercial training with relevant professional experience in sales
  • Ideally initial experience in the FMCG environment and in stationary retail
  • Strong sales skills, organizational ability, and orientation towards implementation
  • High degree of personal responsibility, persuasiveness, and enthusiasm
  • Structured, result-oriented way of working with a confident appearance with the customer
  • Very good MS-Office skills as well as proficient English skills
  • Driving license class B and high willingness to travel

We offer

At Bacardi, it is important to us to offer our Primos (employees) a comprehensive Total Rewards package consisting of compensation, benefits, incentives, allowances, wellbeing offers, and much more, which addresses the needs of them and their families. It is about much more than just salary! Our Total Rewards program follows the "Pay for Performance" principle, where incentive programs are linked to company and individual performance.

  • A structured and intensive induction as well as continuous coaching on the job
  • Modern work and communication tools (laptop, iPhone, iPad)
  • A neutral company car with private use
  • A performance-oriented, collegial team with a clear sales orientation
  • High personal responsibility, short decision-making paths, and scope for design
  • Regular training as well as individual development and career opportunities
  • A varied field of activity with direct influence on our market success

Compensation, Vacation & Pension:

  • Attractive salary package
  • Attractive vacation entitlement, plus additional free days (e.g., a Volunteer Day, on which you can engage socially)
  • Company pension scheme/pension plan

Health & Wellbeing:

  • Health, critical illness, and life insurance
  • Employee Assistance Programmes (employee support programs)
  • First-class, family-friendly, and inclusive regulations for time off/leave

Other Benefits:

  • Benefits/advantages may vary depending on the type of your employment relationship at Bacardi as well as your place of work and are subject to possible changes. Some benefits may involve a personal contribution. Some benefits are fully or partially subsidized. Incentive plans are linked to the type of your employment relationship and may vary depending on region, market, function, or brand.

Further Information

LEADERSHIP AGILITY At Bacardi, we place great importance on finding talents who bring our 3Fs culture – Fearless, Family, Founder – to life: You create an environment of belonging, are reflective and know your impact on others, deliver reliable results even in new situations, and bring curiosity as well as a growth mentality to actively shape change.

Note: Bacardi seeks talents from all backgrounds to bring diversity in thinking, agility, and skills to our global company. We promote a work environment in which all employees are treated and compensated fairly. We do not tolerate any form of discrimination that disadvantages individuals or groups based on national or ethnic origin, color, religion, gender, gender identity, sexual orientation, marital status, disability, age, or other legally protected characteristics.