Social Media Specialist Leader

Responsibilities:

• Lead and manage the Social Media team to achieve monthly and quarterly targets.
• Develop and execute social media strategies for Instagram, Facebook, Tiktok and other relevant platforms.
• Create and manage monthly content plans based on brand objectives, audience insights, and current trends.
• Monitor social media trends, competitors, and platform algorithm updates.
• Analyze social media performance, including reach, engagement, followers, views, and other relevant metrics.
• Develop strategies to increase organic growth, engagement, and brand awareness.
• Collaborate closely with Content Creators, KOL/Influencer, Designers, Videographers, and Marketing teams.
• Ensure consistent brand communication and visual identity across social media platforms.
• Take ownership of social media performance and continuously identify opportunities for growth

Requirements:

• Minimum 2–3 years of experience in Social Media, Content Marketing, or a related field
• Previous experience as a Social Media Specialist, Social Media Lead, Social Media Supervisor, or similar leadership role.
• Strong understanding of social media strategy and content marketing.
• Strong knowledge of TikTok, Instagram and other social media platform.
• Able to analyze social media insights and performance data
• Up-to-date with social media trends, content formats, and platform algorithms.
• Creative, proactive, detail-oriented, and comfortable working with targets.
• A strong social media/content portfolio is highly preferred.

Skills: Google Analytics, Teamwork, Content Marketing, Social Media, Meta Ads, Instagram Marketing, TikTok Ads, Microsoft Office, Digital Marketing