Product Marketing and Content Strategy Lead

Responsibilities:

Define and evolve product positioning, messaging, and value propositions for Babelos products and initiatives Lead go-to-market messaging and launch content for new features, products, and partnerships Build and manage the content strategy for digital channels (website, landing pages, email, social, blog, and product education content) Own the digital content calendar, channel priorities, and campaign messaging plans across the portfolio Manage brand architecture and sub-brand positioning across Babelos ventures/products Ensure Moniger brand consistency across messaging, campaigns, and core content assets Lead and manage the digital team (content, design, social, and/or channel execution resources as applicable) Set clear goals, priorities, workflows, and quality standards for the digital team Drive team performance through planning, reviews, coaching, accountability, and performance tracking Partner with Product, Growth, Design, and Leadership to align messaging and execution with business goals Track content, channel, and campaign performance; optimize strategy and team output based on insights

Requirements:

Experience in product marketing, content strategy, brand strategy, or growth marketing, with team leadership experience Strong ability to translate complex products into clear, compelling narratives Proven experience building content strategies across multiple digital channels Experience managing creative/digital execution teams and improving performance Strong writing/editing skills across formats (web, email, campaigns, thought leadership, enablement) Ability to manage multiple brands/sub-brands while maintaining strategic coherence Comfortable working cross-functionally in a fast-moving environment with high ownership

Nice to Have:

Experience supporting multi-brand portfolios or startup studios Experience in fintech, AI-enabled products, or emerging markets Familiarity with lifecycle/CRM content and product adoption journeys

Success in This Role:

Clear, differentiated messaging across Babelos products and sub-brands Stronger launch execution and product storytelling Consistent, high-quality digital channel content tied to business goals Improved performance, accountability, and output quality of the digital team Strong brand coherence for Babelos and Moniger across campaigns and touchpoints